6 Essential Steps for Digital Marketing Success in 2016

What will a successful digital marketing strategy look like in 2016?

In this recent article I wrote on the LinkedIn Pulse blog, I consider 6 essential ingredients that can be combined into an effective content marketing strategy.

Below is a video summarizing the process, which provides a nice working model for you if you’d like to get involved in brand building through content marketing in 2016.

If you would like help at any stage of the process, Lexicon is delighted to lend a hand, and we offer full-service digital marketing and copywriting support, including branding, multimedia design and social media marketing.