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What does a copywriting agency in Bangkok, Thailand charge?
Finding a reliable copywriter in Bangkok is a challenge. Though there are a good deal of freelancers and agencies available, the city is teeming with generalists and very few specialists. Plus agencies can be expensive and freelancers are often unreliable.
So how much does copywriting in Bangkok cost?
As for the specific costs of a single project, life would be a lot easier if we could just say a blog was 2000 THB and an article was 3000 THB; however, each project requires a different time commitment. Depending on the complexity of the subject matter, the amount of research required and if there’s a company style guide to emulate, a 500-word blog article can take anywhere from 30 minutes to 3 hours to complete.
Pricing by the hour may seem confusing to new clients, but these rates are provided to give you a general idea of what you get in terms of quantity and quality. We always quote before getting started on a project.
Below we outline the prices we’ve charged for previous projects, but feel free to get in touch with us if you’d like a specific quote for your project. We always aim to reply within a couple of hours.
Blog | 1 hour | 1900 THB
This blog took 60 minutes to produce. The author had a strong understanding of the subject matter, which meant little research was necessary. Tone guidelines were generalized as ‘friendly and conversational’.
Press Release | 1.5 hours | 2850 THB
This press release for the Banyan Tree took 90 minutes to produce. Having previously studied the hotel’s brand book, we have a strong grasp on their expressive style/tone of voice and can quickly turn client notes into compelling prose. The version published on this website is actually an abridged version of the press release we delivered.
Thought Leadership Article | 2 hours | 3800 THB
The below article took 120 minutes to produce. The topic required additional research into the topic of gender equality in Thai workplaces, which then needed to be synthesized into a coherent article. As we helped PKF create its tone and style guidelines, we were able to easily adapt the writing to the PKF brand.
Thai Blog | 3 hours | 5700 THB
This article took 180 minutes to produce. The topic is about the legal repercussions of having a car accident and the steps which must be taken when one occurs. Before we could write the article, we had to carefully study the company’s tone/style guide and conduct research into the Thai law.
Video Script | 4 hours | 7600 THB
This video script took 240 minutes to produce. Research was required and data had to be obtained. There were actually 2 different versions of the script, and the project would likely have taken longer, but the script writer had some familiarity with the subject matter.
Web Copy | 5 hours | 9500 THB
This project took 300 minutes and included all of the text on the website, as well as its first blog. This was a part of a larger client project, which included web design, video production and social media marketing. Note: writing all of the web copy on a site often takes much longer than this, especially if there are many pages of technical or complex copy to produce.
Thought Leadership Article | 6 hours | 11,400 THB
The below article written for the Asian Correspondent website took 6 hours to produce, including 4 hours of reporting on an event which our writer attended.
Magazine Article | 7 hours | 13,300 THB
The below article written for the American Chamber of Commerce magazine took 7 hours to produce. Two of our team members worked on this project together and provided the client multiple revisions to ensure a quality final product.
As you can likely tell, the time taken to complete work can vary substantially. To get a specific quote for your next copywriting project, we encourage you to contact us. We’ll stick to the price we quote at the project’s start, even if the work takes a little longer than expected.
As a friendly reminder, we charge 1900 THB per hour for one-off projects, but we do offer bulk package discounts, which you can see below:
These packages have no expiry date and can be used for content writing, editing and translating.
Lexicon produce excellent written content. They are always very responsive, and they act as part of my team. I like how they keep track of the hours they spend on their work as it allows for full transparency.Kanokwara Anutarawatr, Senior Manager, Mack Brooks Exhibitions Asia
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