Fusion Marketing

Are you making the most of your marketing budget?

Connecting with your target audience requires excellence in several fields, as no single skill can bring a marketing effort to greatness. Success in the digital world depends on teamwork.

  • On its own, even the best copywriting is no longer enough to bring new audiences to your site.
  • An outstanding visual style, all by itself, will not close a sale with customers.
  • Social media mastery, without impressive content to back it up, will not sustain interest.

Each of these tools is essential for success in an online world, but to achieve their maximum impact, they must be used in synergy with one another — and with a solid foundation of brand identity and audience research already in place.

Lexicon has developed a system that fuses these elements together for maximum efficiency and impact. That system is called Fusion Marketing.

Fusion Marketing is ideal for companies in Bangkok, Thailand with a marketing budget of over 1 million bhat per year that are looking to outsource to a full-service digital marketing agency. While these services combined make up best practice in the digital age, all of our services are also available on an individual basis and can be viewed elsewhere on this site.

You can learn more about the process of Fusion Marketing here.

Fusion at a Glance:

Are you making the most of your marketing budget?

Connecting with your target audience requires excellence in several fields, as no single skill can bring a marketing effort to greatness. Success in the digital world depends on teamwork.

  • On its own, even the best copywriting is no longer enough to bring new audiences to your site.
  • An outstanding visual style, all by itself, will not close a sale with customers.
  • Social media mastery, without impressive content to back it up, will not sustain interest.

Each of these tools is essential for success in an online world, but to achieve their maximum impact, they must be used in synergy with one another — and with a solid foundation of brand identity and audience research already in place.

Lexicon has developed a system that fuses these elements together for maximum efficiency and impact. That system is called Fusion Marketing.

1) Define a clear brand identity, ideally in the form of a brand book.
2) Conduct audience research to define your target audience and establish demographic and psychographic profiles.

The focused brand and audience guidelines established at stages 1 & 2 are used as a foundation for the remaining steps, beginning with:
3) Create world-class written content in the form of professional commentary, blogs & thought leadership articles — all optimized to rank on Google.
4) Craft attractive on-brand visuals, such as infographics, explainer videos, memes, product photographs & interview videos.

Only once stages 1-4 have been completed are you ready to start reaching out to your target audience.
5) Set up a monthly social media calendar, and fill it in with the engaging on-brand content created during stages 3 & 4.
6) Use in-depth knowledge of your target audience to target your original content directly into their newsfeed, invite them to learn more about your company, and encourage them to buy your products and services.

Audience research reveals the interests of your target audience, and targeted advertising invites them in. This stage would usually be conducted by a PR/traditional marketing department.
7) Reach out to your target audience organically, by connecting with key social media influencers and publications.
8) Look beyond social media for ways to re-purpose your content in newspapers and magazines, or in video or podcast format.

Digital marketing provides rich, measurable data that allows for each campaign to be more effective than the last.
9) Use analytics to determine what works well and what needs to be improved.
10) Return to stage 3 and start again with new tasks and projects, further optimized to build on successes.

  • Connector.

    Increase Your Sales

  • Connector.

    Extend Your Brand Awareness

  • Connector.

    Position Yourself as an Industry Thought Leader

  • Connector.

    Reach Your Target Audience on Social Media

  • Connector.

    Be #1 on Google