Lexicon Q4 Promotions
Your Marketing Team
In these uncertain times, you need to reduce overheads and focus on the core of your business. But you can’t afford to go silent with your marketing. It’s the engine that generates new business. By outsourcing your marketing to Lexicon, you’ll have Bangkok’s best brand storytellers working for you, at a fraction of the cost of a full-time in-house marketing department.
Lexicon could be your marketing team for 2021 and beyond – with design, video, strategy, tech, and social media all under one roof.
2021 Marketing Team
Cost: 2.4m THB per year | Value: 4.9m THB
Website Management
- Website security & maintenance
- Page updating & uploading
- Website analytics and goals set up
- A/B testing & conversion tracking
Marketing Strategy
- Development of 2021 marketing strategy
- Development of visual templates and guidelines
- Audience research
- Competitor research
Social Media Management
- Business pages
- Page admin
- Community management
- 12 original creative design posts per month
- Caption writing EN/TH
- Monthly analytics report
- Illustrations, animations and motion graphic videos
Video Production/use of
Lexicon’s video studio
- 4 Webinars
- 4 Podcasts
- 12 Green screen video productions
Personal Branding
- Management of CEO personal brand
- Adding targeted connections for CEO on LinkedIn
- Monthly video production (podcast, green screen, etc.)
Content Writing
- 2,000 words per month in English or Thai
- Blogging, thought leadership articles, op-eds
Targeted Advertising
- Google advertising
- Facebook advertising
New Website for 2021
Cost: 250,000 THB | Value: 500,000 THB
- Hero video for homepage (value 150,000 THB)
- English & Thai content writing (value 50,000 THB)
- SEO optimization (value 100,000 THB)
- 100% original design (value 100,000 THB)
- Site build and testing (value 100,000 THB)
Optional:
Hosting, e-commerce integration
Conditions:
– Up to 2,000 words of content writing, up to 6 website pages, up to 4 keywords
– Design is based on the current corporate identity (CI) and brand guidelines
Personal Branding
Cost: 50,000 THB per month | Value: 81,000 THB per month
- One thought leadership article per month (value 10,000 THB)
- Scheduling LinkedIn posts, including caption writing (value: 10,000 THB)
- Sending 500 new connection requests on LinkedIn per month (value 11,000 THB)
- Video studio time each month to be used for green screen production, podcasts, interviews or webinars (value 50,000 THB)
Video production at Lexicon Studio
Cost: 250,000 THB | Value: 500,000 THB
