Roojai is a new car insurance company on the market in Thailand.
Lexicon was engaged to produce written and visual content to be used on used on the client’s social media channels.
Industry: Car Insurance
Service: Content Writing & Graphic Design
Target Audience: Various segments of Thai automobile owners
Brief: Create engaging content
In order to fully understand the appropriate tone of voice required for Roojai’s content, Lexicon studied the client’s brand, researched their competitors and met with the client to get an understanding of their target audience. Lexicon then put together a content calendar aimed at different segments of the Roojai audience. As these articles were to be used primarily on social media, the topics chosen are meant to be enticing and very clickable.
For each article we wrote, we also created eye-catching visual designs, such as cover images and infographics.