Digital Marketing Essentials: 104 Multimedia Design

While many of us still love to read books and articles, an increasingly large segment of the population prefers receiving their information visually. Visuals reign supreme as the most effective way to communicate with others. …

Digital Marketing Essentials 102: Know Your Audience

In lesson 101 we discussed the paramount importance of good branding to online marketing in Thailand. Now it’s time to get up close and personal with your audience. Time to discover who they are, their …

Digital Marketing: Facebook Made $9 billion Last Quarter. Here’s How

Facebook has 1.3 billion daily users globally, and 46 million registered users in Thailand. While the platform is free to use for businesses and individuals, Facebook’s business model is based on charging companies for access to …

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Unintended Consequences: Fake News on Social Media and What Happens Next

All the talk in the blogosphere this week has been about the influence that ‘fake news’ may have had in the US election. Here we take a wider view of this phenomenon, to see where …