Digital Marketing Essentials 102: Know Your Audience

In lesson 101 we discussed the paramount importance of good branding to online marketing in Thailand. Now it’s time to get up close and personal with your audience. Time to discover who they are, their …

Fusion Marketing – Case Study from a digital marketing agency in Bangkok

  What is Fusion Marketing? In this age of digital disruption, companies large and small are struggling to develop profitable and effective online marketing strategies. Business owners are overwhelmed by the sheer amount of digital …

Digital Marketing: Facebook Made $9 billion Last Quarter. Here’s How

Facebook has 1.3 billion daily users globally, and 46 million registered users in Thailand. While the platform is free to use for businesses and individuals, Facebook’s business model is based on charging companies for access to …

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Unintended Consequences: Fake News on Social Media and What Happens Next

All the talk in the blogosphere this week has been about the influence that ‘fake news’ may have had in the US election. Here we take a wider view of this phenomenon, to see where …

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How Trump Won: Social Media Marketing & Branding

The day before the election, we posted an article called ‘David vs Goliath’, about how small businesses in Thailand and around the world could defeat larger ones by being faster to adapt to the new media landscape – specifically …

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Start-Ups and Social Media Marketing: How David Can Beat Goliath

In most things, size matters. But while big, strong people and businesses may continue to hold an advantage over their smaller rivals, some walks of life have invented equalizers to keep everyone on a level …