Digital Marketing Essentials 102: Know Your Audience

In lesson 101 we discussed the paramount importance of good branding to online marketing in Thailand. Now it’s time to get up close and personal with your audience. Time to discover who they are, their …

Digital Marketing: Facebook Made $9 billion Last Quarter. Here’s How

Facebook has 1.3 billion daily users globally, and 46 million registered users in Thailand. While the platform is free to use for businesses and individuals, Facebook’s business model is based on charging companies for access to …

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Unintended Consequences: Fake News on Social Media and What Happens Next

All the talk in the blogosphere this week has been about the influence that ‘fake news’ may have had in the US election. Here we take a wider view of this phenomenon, to see where …

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How Trump Won: Social Media Marketing & Branding

The day before the election, we posted an article called ‘David vs Goliath’, about how small businesses in Thailand and around the world could defeat larger ones by being faster to adapt to the new media landscape – specifically …

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Start-Ups and Social Media Marketing: How David Can Beat Goliath

In most things, size matters. But while big, strong people and businesses may continue to hold an advantage over their smaller rivals, some walks of life have invented equalizers to keep everyone on a level …

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How Thai Businesses Should Move Forward Following the Passing of the King

The King of Thailand, His Majesty Bhumibol Adulyadej, passed away on Thursday, October 13th, 2016, at the age of 88. His 70 years on the throne made him the world’s longest reigning monarch, and perhaps …

10 Essential Steps to Social Media Marketing Success in Thailand

I get asked a lot for the secret to successful social media marketing campaigns. The short answer is to create on-brand content for a clearly defined audience. The article below discusses the longer answer, which …

America and the Rise of the Social Media Election

It’s true that politics in America will never be the same. But neither Donald Trump nor Bernie Sanders are the ones changing the game. Something much deeper is at work. America’s two main political parties …