Who would’ve thought that digital marketing could be like boxing? The analogy is surprising at first, but it turns out that the same key principles can lead to great success in both realms. The details …
Changes at Facebook Force Advertisers to Adapt Quickly
With Facebook announcing changes to its News Feed ranking algorithm, along with a new ‘Clear History’ tool, digital marketers may soon have a harder time spreading their content on the platform. To adapt and flourish …
How to Grow Your LinkedIn Business Page
In terms of sheer volume and reach, Facebook remains the undisputed king of social media platforms. Yet every service has its own unique strengths. For B2B objectives, or any other posts with a business theme, …
5 Ways to Stand Out in a Sea of Content
People now consume more content than ever before. In the USA, the average adult spends 11 hours a day perusing content. That’s an average. No doubt, some hardcore gamer types are consuming up to 18 …
Timeless truths from an advertising legend
My Life in Advertising was published over 90 years ago, but remains one of the most incisive and influential marketing books available today. Its author, Claude Hopkins, was a legendary American pioneer in the world …
Be the essential guide in your customer’s story
You are not the hero. The customer is the hero. Your marketing campaigns should position your brand as the guide in your customer’s story. The previous blog in this series gave an overview of the …
This 7-step storytelling framework will supercharge your digital marketing efforts
The world is bombarded with ads every day, and most of them don’t even register. People treat most ads like noise and instinctively tune them out because they don’t offer us anything we actually need. …
Social Media Trends 2019: Part 5- Southeast Asia’s Digital Boom
Internet consumption is booming in Southeast Asia according to a new report by Hootsuite and We Are Social, thanks to the convenience and unprecedented access brought about by new technological advances. With Southeast Asia’s online …
Social Media Trends 2019: Part 4 –Thailand Leads the World in Time Spent Online
Thailand may not have the most advanced technology in the world, or the fastest internet speeds. But it has embraced the digital age more completely than any other country. The reasons can be debated, but …
How to Build a Universe
22 intertwined movies. Dozens of recurring characters. A single vibrant, colorful universe filled with awe-inspiring heroics and wisecracking personalities. As Avengers: Endgame looks ready to break all kinds of box office records, it’s worth taking …