Storytelling is effective when it engages creatively with the human experience. As we introduce characters, plotlines and fictional universes, each one needs to present elements
Our earlier blog post covered the first section of Dale Carnegie’s landmark book How to Win Friends and Influence People. The book, now nearly 85
Early in their careers, most marketers learn a valuable lesson: Aim for the heart, not the head. Even if you’re selling something as ordinary as
Have you ever wondered why Thais don’t use globally trending apps like WhatsApp or WeChat? There are over 44 million active internet users in Thailand
With the new decade under way, there are many exciting things happening in the marketing world. Throughout the 2010s, we saw technology become an ever
The new decade will undoubtedly bring surprises around every corner, but one area where trends are clear is within the world of digital marketing. This
Bangkok, Thailand, January 2020 – Lexicon Business Communications, Bangkok’s leading English and Thai-language provider of Digital PR and Brand Storytelling, has added a new position
Graphic design is a constantly evolving and dynamic field. With endless possibilities, it can be hard to predict what the future will hold. But we
Your company spends a lot on its marketing, but doesn’t have much to show for its efforts. Is it possible you’re going about things the
Evolutionary biologist Richard Dawkins first coined the term “meme” in his 1976 book The Selfish Gene. He defined it as an idea that self-replicates and
