More than half of the world’s population uses at least one social media platform, putting this invention alongside smartphones as the fastest spreading technological innovation
The world now has an estimated 5.22 billion unique mobile phone users – equivalent to two-thirds of today’s global population. The number of users continues
This is Part 2 in our series of blogs on the Digital 2021 Report from We Are Social and Hootsuite. Read Part 1 here. All
When last year’s Digital Report was released in early 2020, the word ‘pandemic’ was far from the thoughts of most people around the world. We
Lockdowns and business closures led to extraordinary levels of digital activity in 2020, from online meetings to e-commerce and more. Even after a vaccine is
With COVID concerns still on the minds of many consumers, video will continue to play an outsized role in day-to-day life. Despite its prevalence online,
COVID-19 has done more than anything else in the past decade to move work and lifestyle online. From corporate giants to lone-wolf entrepreneurs, having an
The essence of social media is in its constantly evolving nature – its impermanence, as it embraces the present moment. For marketers, the challenge will
We once checked in with a client, asking, “How are you doing?” The answer came back: “The usual. Running around at 110 mph with my
