Every company should be able to express itself clearly and creatively while staying true to its mission and brand. Elements that make up the company’s …

Everything Old is New Again A long time ago, the marketing strategy for large companies was to find the hottest celebrity, sign them to an …

Through a sensible program of outsourcing, your company’s secondary tasks can be carried out with the same expertise as your primary ones – often faster …

In this first installment of Bangkok Thought Leaders, Lexicon Managing Director David Norcross sits down with Grant Thornton Chairman, Chris Cracknell to discuss the changes …

A generation ago, most successful marketing involved a ‘shotgun’ approach: Make a big investment in a TV commercial or newspaper ad, aim for the demographic …

Every single minute, 400 hours of new video are uploaded to YouTube. 455,000 tweets are published. 3.3 million Facebook posts are put online. Perhaps even …

As the economic structure adapts to the Thailand 4.0 model, questions abound about whether the country will meet its milestones on schedule. Can the infrastructure …

Some of the most valuable properties in the world are intellectual properties. When excitement hits a fever pitch for “the new iPhone” or “the next …

With endless choices available to modern consumers, every company needs to make a conscious effort to establish its own niche. Are you striking the right …

What does a creative agency in Bangkok, Thailand charge? Finding a reliable graphic design agency in Bangkok can be a real challenge. Though there are a lot …