Digital marketing is all about meeting your customers where they are. And in Thailand, most of them are likely on LINE. Just the 20th most popular social app in the world, LINE nevertheless enjoys tremendous …
Lexicon Recognized at Thailand International Business Awards as Founder David Norcross Named an Expat Entrepreneur of the Year
Lexicon Founder and Managing Director, David Norcross, won an award for Expat Entrepreneur of the Year at the 2019 King Power Thailand International Business Awards. “It’s extremely gratifying to think about how far Lexicon has …
Maximizing the Impact of your Branded Storytelling Content Marketing on Social Media
If you want to be seen and heard on social media, you have to post content. Lots of content. Some experts recommend that businesses post at least once a day … and that’s just on …
AMCHAM’s Monthly Luncheon: A Deeper Look at Influencer and Omnichannel Marketing
The Lexicon team attended AMCHAM’s monthly luncheon on September 26th at St. Regis Bangkok Hotel. The luncheon was aimed at discussing influencer marketing and omnichannel marketing, mainly focusing on activity in Thailand and Southeast Asia. …
The 5 Hottest Website Trends For 2020
The smartphone era began just over a decade ago, while the internet itself only gained a wide audience within the last 25 years. In an age of such rapid technological progress, it is only fair …
How to Win Friends & Influence People: Part 1
Written in 1936, yet still one of the best-selling books today, How to Win Friends and Influence People relies on a keen grasp of human nature to provide practical advice on getting along with friends …
Emotional Marketing
Ads That are More than Skin Deep – The World of Emotional Marketing When talking about emotional marketing, we may think about ads on TV or video that makes us laugh or cry. However, this …
Why Strategy is Essential to Storytelling
Storytelling is the heart of any marketing campaign. A great story can imprint a product or service into the minds of audience members, helping to connect with them on a deeply human level. For marketing …
Storytelling Through Visuals
Storytelling Through Visuals Visual communication is the ultimate universal language. The company that can tell a great story through visual means gains a massive advantage over the competition. Visual storytelling can be told through many …
How Technology is Changing Marketing
Although billboards, TV ads, print ads, and other means of offline advertising persist, the future of marketing is digital. Most marketing activities already take place online and this trend shows no signs of slowing down. …