22 intertwined movies. Dozens of recurring characters. A single vibrant, colorful universe filled with awe-inspiring heroics and wisecracking personalities. As Avengers: Endgame looks ready to break all kinds of box office records, it’s worth taking …

Consumers in Thailand spent over 7 billion dollars on e-commerce in 2018, according to newly published research. Travel and accommodation account for the lion’s share of that spending ($4.14 billion annually) among all the different …

In terms of pure numbers, Facebook remains the king of Thailand’s social media scene. But the revolutionary insight of the modern internet is that numbers don’t tell the whole story. From a digital marketing perspective, …

In this five part series, Lexicon will walk you through the key data from this year’s Digital 2019 Report, particularly the sections focusing on Thailand. The online space in Thailand continues to go from strength …

Lexicon, a leading Bangkok-based digital PR and marketing agency, has expanded its video, film and photography department with the addition of a new Creative Production Director. Paul Driscoll joins Lexicon’s growing team and fits well …

Consumers select your product because you stand out, not because you blend in. If your brand is indistinguishable from others in your sector; if your company lacks its own unique voice and personality; if your …

Social media has enjoyed a secure place in our lives for over a decade, and it was always clear that the technology was here to stay. The only question was: How would it fit in …

Facebook, Twitter and Instagram inspire feelings of easy connection and lighthearted fun for most of their users. Businesses, however, tend to find these social media platforms to be a source of great stress, because they …

As a catch-all term, Digital Marketing encapsulates everything from achieving top ranks on Google to influencing opinion on Instagram; and from garnering positive reviews on Panthip to generating sales through Facebook. A lesser-known subset of …

It’s no secret that LinkedIn is ideal for advertising your professional skills to the business world; the platform was built with this very idea in mind. But many users fail to consider the extent to …