You run a business that sells an exceptional product at a fair price. As soon as a customer tries it for the first time, you’ve got a loyal customer for life. Your product and your …
Digital PR vs Social Media: A Tale of Two Marketing Paths
An active and skillfully executed social media campaign is an important part of online brand building, but it is not the only ingredient needed for success. Digital PR takes into account the whole convergent communications …
Why Podcasts are an Undervalued Media Format – Especially in Bangkok
The historical trajectory of mass media content is often characterized as one of decreasing attention spans. The relaxed televised conversations and long-form reporting of fifty years ago has steadily given way, decade by decade, to …
Can Democracy and Social Media Coexist? Next Year’s US Election May Hold the Answer
Back in the ancient days before the internet, when phones hung on walls and dinosaurs roamed the earth, the promise of true mass communication seemed far too good to be true. The media that did …
The Rise of “Pet” Influencers on the Internet
We’ve all seen cute animal photos and videos while scrolling down our news feed. The cuteness overload melts our hearts and inspires us to make a soft “awww” sound, just as we’re hitting ‘like’ or …
Why You Need Line BCRM for Your Business Communications
LINE is by far and away the number one mobile messaging platform in Thailand – 95% of mobile Internet users have it. The Japanese app has been fully embraced by Thai people, as its famous …
Instagram’s New Privacy Policy: What’s Not to Like?
Oceans of digital ink have been spilled about the corrosive effect of social media on the psychology of its users. We are giving up too much of our privacy, they say. Constant status competitions are …
Turning a Product into a Portal: The Power of Framing
Despite all the advances in Digital PR over the last decade, typical product marketing continues to be framed from the traditional perspective of the manufacturer. Potential customers may learn that Product X is more effective …
Lexicon Acquires Next Step Systems, Launches TechLab for Customized IT Solutions
Bangkok, Thailand, July 2019 – Lexicon Business Communications, Bangkok’s leading English and Thai-language digital marketing provider, has acquired Next Step Systems, a Hong Kong-based company that specializes in building custom software solutions for popular websites …
How to Set Them Up for a Knockout: Social Media Strategies for a Competitive Age
Who would’ve thought that digital marketing could be like boxing? The analogy is surprising at first, but it turns out that the same key principles can lead to great success in both realms. The details …