Storytelling is central to the human experience. From our earliest ancestors scribbling on cave walls, through the oral wisdom of Socrates, Plato and Aristotle to the writing of the world’s great religious texts on papyrus. Shakespeare’s quill-written plays told stories to the masses, and Gutenberg’s invention of the printing press enabled Dickens, Dostoevsky and Orwell to democratize storytelling.
Fast forward to today. For the first time in human history, the means of communication are fully democratized and everybody has a platform. The internet has changed everything. Messages that once took years to deliver now take seconds, wisdom that was once restricted to elites is now available for all. Throughout all of these technological advancements, storytelling has remained central.
Lexicon was founded in this historical milieu. Our objective is to tell great stories in order to build positive connections. To achieve this goal, we employ highly-skilled, master craftsmen with rare talents for storytelling through words, pictures and moving images. Every Lexicon team member is carefully selected and imbued with our core values to ensure our clients enjoy world-class experiences.
Our clients operate in diverse industries, from luxurious 5-star hotels to charitable NGOs, decadent fashion brands, mass-market retail giants, expert professional service firms and rock-solid cement companies. Irrespective of their trade, every firm has a unique brand personality, a distinct target audience, and an interesting story to tell. Lexicon helps tell these stories directly to our client’s ideal target audiences using the best of old and new technology: incorporating copywriting, graphic design, video production, and social media marketing.
We fuse these services together to offer Lexicon’s signature Fusion Marketing concept. This complete digital marketing package represents a fully-outsourced solution for businesses large and small. Companies using Fusion Marketing gain access to Lexicon’s complete range of expertise and benefit from high Google rankings, engaging social media accounts, beautiful narratives, captivating multimedia content and an endless stream of inbound leads. Storytelling runs through every Fusion Marketing campaign; there’s still no better way to build long-lasting connections with our fellow humans than to tell a great story.
Whether you’re desperate to outsource all your digital marketing headaches, or only need a single solution—such as web copy or a professional video—Lexicon fits in wherever there’s a gap in your company’s marketing department.
We deliver what we promise. We carefully review all content we produce, and ensure we deliver high-quality work on time. Our goal is for you to be 100% satisfied.
We are part of your marketing team. Internally, we bring our diverse backgrounds together to provide our clients with innovative ways to connect with their target audience.
We are an inherently creative company. Our mandate is to tell your story in creative, original ways. This is most easily achieved when we approach our duties with a smile.
The Lexicon Spirit
We’re always hungry: To learn about new industries. To fill in our picture of how the world works. To build a new and effective strategy for each company or organization.
Every department at our company relies on artistry and technique, and every project is a chance for us to get better at what we do. We build partnerships with our clients, gauging our own success by measuring theirs. We work well because we believe in our clients and we believe in what we do, from top to bottom.
We believe that every new project demands special research and care in order to get it right the first time. This extra effort lets us understand precisely what the situation requires, so that our efforts will ultimately be insightful and effective.
Our goals of true value-added commentary, arresting and impactful image creation, and precisely targeted social media campaigns depend on preparation as much as talent. In order to create engaging content, we must first truly engage with the material ourselves in a way that motivates us.