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Digital Marketing Agency in Bangkok, Thailand

MEET YOUR NEW

Digital marketing team

Looking for a digital marketing agency in Bangkok, Thailand? Lexicon’s strategy-led solutions are designed to position you as an industry leader, by consistently engaging your audience through your brand story.

Every digital marketing strategy developed by Lexicon is 100% unique and created by Lexicon’s dedicated Digital Storytelling department. 

Once the strategy is ready, you can execute in-house or outsource to Lexicon. When you outsource to us, Lexicon effectively becomes your comprehensive digital marketing agency in Bangkok. 

We start by working with you to clarify your brand personality (voice, visuals, services). Then, we conduct audience and competitor research to position you as the ideal guide in the eyes of your target audience. 

With a solid sense of your market positioning and segmentation, we develop your Big Idea, messaging, content pillars, social media strategy, outreach opportunities, target advertising insights, and suggested KPIs for online marketing.

You’ll have a whole team of talented Lexicon storytellers working for you, but for ease of communication, you’ll deal with a single friendly and knowledgeable account manager, who will ensure a clear brief and quality control at every step of the process.

We manage the social media accounts of many leading businesses in Thailand, helping them to grow and succeed through original and high-quality thought leadership content. We can do the same for you. 

explore our services

Digital Marketing Strategy

Included:
  • Audience research
  • Development of Brand Persona
  • Development of Tone of voice
  • Development of online media templates
  • Competitor research
  • Development of Messaging Big Idea
  • Development of Content Pillars
  • Social Media calendar
  • Annual content plan
  • Online Advertising plan
  • Identification of outreach partners
  • Development of KPIs
  • 400,000 THB
get a quote

Executive Branding Strategy

Included:
  • Development of personal brand persona
  • Development of Tone of voice
  • Content suggestions
  • Development of Content Pillars
  • 100,000 THB
get a quote

Focus Group

Included:
  • Development of focus group questions
  • Moderation of focus group
  • Report with key insights
  • Arranging participants
  • Venue cost included
  • 300,000 THB
get a quote
CASE STUDY

CQ Leadership Consulting

Challenge

This consulting firm was looking to enter the B2B online marketing space but wasn’t sure where to start. Lexicon conducted competitor and audience research; then, created a new persona for the brand as well as centralizing focus around a Big Idea, new content pillars and a social media calendar. In addition, a new visual style was developed, outreach opportunities were identified and target audience and KPI metrics were established.

Result

The company has seen an enormous increase in online engagement and is now speaking to the right audience with the right messaging on a consistent basis.

BKK EDITION

Challenge

This new online magazine needed a business plan. Lexicon conducted competitor and audience research, before developing the magazine’s vision, missions and values statements. In addition, Lexicon built the company’s website and developed its visual brand identity, as well as suggesting online video content as the cornerstone of its growth strategy.

Result

The page grew to 30,000 followers within its first 6 months. Each video produced by the page is reaching an average of 25,000 people with 100s of likes and dozens of comments on each post. In addition, the page quickly generated ROI through corporate partnerships.

IFS Thailand

Challenge

IFS Thailand rebranded from ISS Thailand. As a result, a new brand story was required. Lexicon conducted audience and competition analysis, before developing messaging to tell the story of the new IFS through a content-focused social media marketing strategy.

Result

With a new logo, name brand persona and content plan, the brand has successfully relaunched and is executing a B2B social media plan which positions the firm as the industry leader in their sector.

Dusit Thani

Challenge

Dusit Thani International represents the central channel for all global Dusit Thani news. Without a clearly defined social media strategy, visual style or tone of voice, engaging with the target audience was a challenge. Lexicon curated all existing brand materials and conducted audience/competitor research, while developing an experientially-focused Big Idea, new content pillars, social media templates and identifying a new audience persona to be used for target advertising.

Result

The implementation of this new strategy saw immediate quantifiable results. The Facebook page surpassed 1 million followers, while the Instagram page quickly saw a sharp increase in engagement. With a consistent experiential-focused approach, Dusit Thani is properly able to differentiate around its core USPs.

British Chamber of Commerce Thailand

Challenge

We developed a strategy for British Chamber of Commerce Thailand to differentiate from its competitors. With new content pillars and a refreshed tone of voice and visual style, we created a LinkedIn-focused strategy focused on building community with existing members and inviting in new members.

Result

In the first six months, the BCCT business page grew organically by 60% with massive increases in all engagement and reach metrics. In ROI terms, many new members were acquired directly from social media and average event attendances increased.
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TESTIMONIALS

LOVE FROM OUR CLIENTS

If you want to build your brand you must tell your story, and to tell your story, look no farther than David Norcross and his incredibly gifted storytellers at Lexicon. Their professional advice and support are helping me reach the audience I’ve been looking for.

Larry S. Persons, PhD
Founder and CEO | CQ Leadership Consulting, LLC

Lexicon helped us to update our digital marketing strategy and the results have been impressive.

Greg Watkins
Executive Director | British Chamber of Commerce Thailand

They know what they’re doing and they’re great at it! You can count on them and they are always reachable. Lexicon is always updated with the newest way of doing things, it’s a very important component to have in today’s fast changing world.

Sherry Jan
Sales & Marketing Executive | Angsana Laguna Phuket

Lexicon developed our thought leadership strategy, which has helped amplify our members through social media. They also played an integral role is setting up and facilitating our Digital Workshop series.

Brendan Cunningham
Executive Director | Australian-Thai Chamber of Commerce

Great to work with David and Lexicon. Following their advice we built a joint thought-leadership-focused, social media marketing plan that is increasing the visibility of Grant Thornton to new and existing clients as well as current and prospective team members.

Chris Cracknell
Chairman | Grant Thornton Thailand

We recommend Lexicon to anyone who is struggling to find the time or expertise to create, maintain and implement a consistent social media strategy. Lexicon does the thinking and the work for you, a must for any company that cannot do this in-house.

Linda Belonje
Director of Marketing and Development | KIS International School

Lexicon’s experienced team helped us better understand how to capitalise on digital marketing channels to engage with our clients. Their knowledge about how to reach target audiences through online media was very valuable.

Susan Kahwati
Senior Trade Commissioner & Minister-Counsellor (Commercial) | Australian Trade and Investment Commission (Austrade)
Lexicon’s creative storytelling is easy for our target audience to understand. They use storytelling for content writing, infographic design, animation works and VDO shooting. All  productions were delivered in best quality and timeline. It was my great pleasure to get chance to work with the Lexicon team. Thank you for all the impressive works your team delivered for Citi.
Warunee Ariyavutikul
Digital Sales & Marketing | Citi Thailand
Lexicon always produces exceptional work for both Citigold and Citi Priority as can be seen with our Digital Engagement VDO project.
Warunee Ariyavutikul
Digital Sales & Marketing | Citi Thailand

The Lexicon design team is highly creative and helps to encapsulate our brand in its modern incarnation.

Greg Watkins
Executive Director | British Chamber of Commerce

To find out how Lexicon can help your brand
tell its story more effectively

CONTACT US

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Lexicon Limited (Head Office)

Wall Street Tower 
33/126, 33/127 Room no. 2502-3,
25th Floor, Thanon Surawong, Suriyawong, Bang Rak, Bangkok 10500

Lexicon Limited (Head Office)

Wall Street Tower 
33/126, 33/127 Room no. 2502-3,
25th Floor, Thanon Surawong, Suriyawong, Bang Rak, Bangkok 10500

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