Did you know that YouTube is the second-largest search engine in the world? With over two billion users, YouTube offers a ton of opportunities to connect with prospective customers. Our social media agency in Bangkok, Thailand is here to walk you through what your brand needs to know about YouTube advertising.

Advanced targeting and dynamic lineups

Numerous studies and industry reports support the claim that video advertising based on consumer interest and intent has a greater impact compared to text or image advertising. Here are some key statistics:

1. Higher Engagement: According to a study by Wistia, videos on landing pages can lead to an average of 34% higher conversion rates compared to non-video landing pages.

2. Increased Click-Through Rates (CTR): A report by Google found that video ads have a CTR that is 2-3 times higher than traditional image ads.

3. Improved Purchase Intent: HubSpot research reveals that 72% of customers prefer learning about a product or service through video, and 64% are more likely to make a purchase after watching a video.

4. Enhanced Brand Recall: According to a study by Online Publishers Association, 80% of viewers recall a video ad they watched in the past 30 days, highlighting the effectiveness of video for brand retention.

5. Social Media Impact: Facebook reports that video posts have a 135% greater organic reach compared to image posts. Additionally, Twitter states that videos on its platform are six times more likely to be retweeted than image or text tweets.

6. Mobile Optimization: With the increasing use of mobile devices, video ads have a significant advantage. According to a report by eMarketer, mobile video ad spending is projected to reach $25.62 billion in the US alone by 2022.

These statistics indicate the higher impact and effectiveness of video production Bangkok in advertising based on consumer interest and intent compared to text or image-based ads.

What this means is that videos are divided depending on their content, and machine learning systems are getting quite good at identifying what each video is about, and how to deliver it to the right people at the right time. The system works by analyzing important aspects of the video picture, sound, voice, and text, and using these variables to improve ad placement.

More precisely, it means that less money is now needed to target the appropriate audience groups for your brand, who are in turn more likely to be attentive and respond to your ads.

Driving efficient reach

Google’s convenient “Find My Audience” YouTube feature can help you identify fresh, beneficial viewers for your company, letting you boost the impact of your video strategy. (Remember that layering different audiences may reduce the potential visibility of your campaign.) Additionally, advertisers have the option of joining the Display Network for expanded exposure via Video Partners. Your audience will be expanded if your advertisement is seen on several third-party websites, applications, and gadgets, but the downside is that you will have less control over the quality of your leads, which can lead to more video views that don’t connect with likely customers.

It still takes talent to attract new clients’ attention, but YouTube Video for Reach ads really help to make this process easier. To get started, just upload a variety of video ad types and start a new “Brand Awareness and Reach” video campaign. From there, let Google automatically optimize your advertising for your specific target audiences, at the most affordable price for you.

Motion graphics content also tends to perform well, so reaching out to an animation studio or podcast studio can really help to boost your metrics.

YouTube’s Advertising Solutions Center

To assist marketers as they navigate the post-COVID environment, YouTube is introducing a new service called the Advertising Solutions Center. Sharing these experiences aims to provide more tangible knowledge of YouTube’s products and how they might be used more effectively to achieve your brand awareness goals.

Particularly since the start of the pandemic, YouTube has started to act more and more like traditional TV. Companies that take full advantage of its capabilities will be able to publish high-quality, TV-like advertisements, with better targeting than traditional TV, all without going over budget.

About the Author

Nichapatra Sombuntham is a social media specialist for Lexicon: an award-winning  digital storytelling agency in Thailand, specializing in telling multimedia stories for brands on LinkedIn.