Did you know that YouTube is the second-largest search engine in the world? With over two billion users, YouTube offers a ton of opportunities to connect with prospective customers. Our social media agency in Bangkok, Thailand is here to walk you through what your brand needs to know about YouTube advertising.
Advanced targeting and dynamic lineups
Video advertising based on consumer interest and intent has significantly more impact than text or image advertising. To make audience connection easier to achieve, dynamic lineups driven by advanced contextual targeting are now available on YouTube. What this means is that videos are divided depending on their content, and machine learning systems are getting quite good at identifying what each video is about, and how to deliver it to the right people at the right time. The system works by analyzing important aspects of the video picture, sound, voice, and text, and using these variables to improve ad placement. More precisely, it means that less money is now needed to target the appropriate audience groups for your brand, who are in turn more likely to be attentive and respond to your ads.
Driving efficient reach
Google’s convenient “Find My Audience” YouTube feature can help you identify fresh, beneficial viewers for your company, letting you boost the impact of your video strategy. (Remember that layering different audiences may reduce the potential visibility of your campaign.) Additionally, advertisers have the option of joining the Display Network for expanded exposure via Video Partners. Your audience will be expanded if your advertisement is seen on several third-party websites, applications, and gadgets, but the downside is that you will have less control over the quality of your leads, which can lead to more video views that don’t connect with likely customers.
It still takes talent to attract new clients’ attention, but YouTube Video for Reach ads really help to make this process easier. To get started, just upload a variety of video ad types and start a new “Brand Awareness and Reach” video campaign. From there, let Google automatically optimize your advertising for your specific target audiences, at the most affordable price for you.
YouTube’s Advertising Solutions Center
To assist marketers as they navigate the post-COVID environment, YouTube is introducing a new service called the Advertising Solutions Center. Sharing these experiences aims to provide more tangible knowledge of YouTube’s products and how they might be used more effectively to achieve your brand awareness goals.
Particularly since the start of the pandemic, YouTube has started to act more and more like traditional TV. Companies that take full advantage of its capabilities will be able to publish high-quality, TV-like advertisements, with better targeting than traditional TV, all without going over budget.
If you want to create compelling YouTube ads, you’ll need a sensible ad strategy. When properly employed, this initiative will help you earn more leads and conversions for your business. Our video production agency in Bangkok, Thailand and motion graphics agency, Thailand have a talented team that can help boost your branding with content that captures your brand’s DNA. Contact us today to learn more.