BKK Edition Social Media

The Challenge

We managed the launch of BKK Edition. An online magazine catering to middle class Bangkokians. As well as developing the marketing strategy, we crafted the content plan, visual style and tone of voice. During the launch, we managed targeted advertising, page moderation and caption writing, while acting as executive producers on all content.

Results

The page grew to 30,000 followers within its first 6 months. Each video produced by the page is reaching an average of 25,000 people with 100s of likes and dozens of comments on each post. In addition, the page quickly generated ROI through corporate partnerships.

Lexicon Limited (Head Office)

Wall Street Tower
33/126, 33/127 Room no. 2502-3,
25th Floor, Thanon Surawong, Suriyawong, Bang Rak, Bangkok 10500