CQ Leadership Consulting

The Challenge

This consulting firm was looking to enter the B2B online marketing space but wasn’t sure where to start. Lexicon conducted competitor and audience research; then, created a new persona for the brand as well as centralizing focus around a Big Idea, new content pillars and a social media calendar. In addition, a new visual style was developed, outreach opportunities were identified and target audience and KPI metrics were established.

Results

The company has seen an enormous increase in online engagement and is now speaking to the right audience with the right messaging on a consistent basis.

Lexicon Limited (Head Office)

Wall Street Tower
33/126, 33/127 Room no. 2502-3,
25th Floor, Thanon Surawong, Suriyawong, Bang Rak, Bangkok 10500