Dusit Thani

The Challenge

Dusit Thani International represents the central channel for all global Dusit Thani news. Without a clearly defined social media strategy, visual style or tone of voice, engaging with the target audience was a challenge. Lexicon curated all existing brand materials and conducted audience/competitor research, while developing an experientially-focused Big Idea, new content pillars, social media templates and identifying a new audience persona to be used for target advertising.

Results

The implementation of this new strategy saw immediate quantifiable results. The Facebook page surpassed 1 million followers, while the Instagram page quickly saw a sharp increase in engagement. With a consistent experiential-focused approach, Dusit Thani is properly able to differentiate around its core USPs.

Lexicon Limited (Head Office)

Wall Street Tower
33/126, 33/127 Room no. 2502-3,
25th Floor, Thanon Surawong, Suriyawong, Bang Rak, Bangkok 10500

Dusit Thani

The Challenge

Results

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