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IFS Thailand

The Challenge

IFS Thailand rebranded from ISS Thailand. As a result, a new brand story was required. Lexicon conducted audience and competition analysis, before developing messaging to tell the story of the new IFS through a content-focused social media marketing strategy.

Results

With a new logo, name brand persona and content plan, the brand has successfully relaunched and is executing a B2B social media plan which positions the firm as the industry leader in their sector.