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La Passion

The Challenge

This boutique hotel had a logo but no brand identity. Lexicon was engaged to develop a comprehensive corporate identity to cover every element, including graphic elements, typography, uniform, and signage. The inspiration behind the design direction combined nature and local culture, resulting in a graphic style that is easy on the eye, minimalist, and ambient.

Results

La passion successfully launched their new brand identity and integrated it across the resort, online and in print materials.

Other Case Studies

Lexicon Limited (Head Office)

Wall Street Tower 
33/126, 33/127 Room no. 2502-3,
25th Floor, Thanon Surawong, Suriyawong, Bang Rak, Bangkok 10500

Lexicon Limited (Head Office)

Wall Street Tower 
33/126, 33/127 Room no. 2502-3,
25th Floor, Thanon Surawong, Suriyawong, Bang Rak, Bangkok 10500

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