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Save the Children

The Challenge

Save The Children was looking to increase downloads for its app to encourage parents in Thailand’s Deep South to read to their children. We flew to the region to create a fun video, and also identified a key local influencer, Deen, to take part in the video and amplify content through his YouTube, Instagram and Facebook channels.

Results

The video was viewed over 650,000 times and reached 850,000 of the target audience.