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USAID

The Challenge

USAID wanted to create a video to highlight gender disparity in the fishing industry within the developing world. Lexicon worked with USAID to create a script and storyboard, then flew to the Philippines for a week to shoot on location. Upon return, we edited the video to include static and motion graphics, as well as subtitles in multiple languages.

Results

An informative video that was shown in private and at conferences to political and NGO leaders across the region to educate them on the need for greater recognition of women’s role in the fishing industry.