Wangdek

The Challenge

This toy company has the local franchise for Mattel’s brands, Thomas the Tank Engine, Barbie, Fisher Price and Hot Wheels. However, without a clear online marketing strategy it was difficult to engage with the target audience, build online momentum or to measure success. Lexicon developed a new online marketing strategy for Wangdek, which included a great focus on video content and newly defined buyer personas.

Results

With an updated approach and key metrics to focus on and measure, qualitative and quantitative increases were seen with improved output, engagement and interest from the target audience.

Lexicon Limited (Head Office)

Wall Street Tower
33/126, 33/127 Room no. 2502-3,
25th Floor, Thanon Surawong, Suriyawong, Bang Rak, Bangkok 10500

Wangdek

The Challenge

Results

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