Harnessing the Power of Technology to Tell Better Stories in 2020

With the new decade under way, there are many exciting things happening in the marketing world.

Throughout the 2010s, we saw technology become an ever more important part of our daily lives. It has greatly transformed the landscape of many industries, including and especially marketing.

With the help of modern technologies, digital platforms and, sometimes, digital marketing agencies in Bangkok, businesses both big and small are able to get their stories out there.

We have written a number of articles on why you should turn to digital PR to help build both your business and your personal brand. In this one, we will tell you about the platforms you can use to get that digital PR to your target audience and thrive in the digital age of 2020 and beyond.


Having been around in Thailand for almost a decade, LINE is one of the most effective ways to reach your audience. Over 90% of Thai people with access to the internet have a LINE account, making it the most dominant instant messaging platform in the country.

With the introduction of LINE BCRM, you can now reach your audience where they are and bypass traditional means of advertising. This technology tracks and analyzes the behaviors and demographics of your followers, giving you valuable data that can be used to increase your conversion rate.

We won’t beat around the bush here: Using LINE BCRM can be rather expensive. Fortunately, Lexicon offers affordable tech solutions for achieving optimal results with the tool.

LINE may very well come out with new marketing tools, and you can be sure that we’ll be keeping a close watch on them to make sure our clients get a competitive edge. But be aware that LINE is a very visual medium, and you may need the support of a world-class creative agency in Bangkok.


This platform is popular among people who are looking to build their networks and explore new job opportunities in the market. LinkedIn is also a wonderful tool for building your personal brand and interacting with like-minded professionals.

LinkedIn has recently reintroduced a feature that allows administrators of corporate LinkedIn accounts to invite people to follow their pages. It might seem like a minor feature, but it’s actually a massive game-changer. This feature will enable small and medium-sized business pages on LinkedIn to more effectively get their brands’ stories to their target audiences and compete with much larger businesses on the platform. We recommend making the most of this feature while it lasts, as LinkedIn might snap its fingers and make it disappear again.


Yes, you’ve read it right, there’s actually a platform called “TikTok”. It’s an app that allows you to produce short videos. It has firmly cemented its place among the top-15 free apps in the App Store and is among the most popular apps in the Google Play store at the time of this writing.

So far, very few businesses use the platform. However, its massive adoption rate and rapid growth in Asia make it hard to ignore. This application can serve as a training ground for video content creators and can be a great storytelling tool. When businesses start to recognize TikTok’s potential, it could very well become the next big sensation in the world of social media marketing.

Eyes on the marketing prize

Digital marketing is constantly changing. While using new platforms can seem intimidating at first, business leaders should see them as an opportunity and not a threat. Only the bold will win the hearts and minds of their target audiences. Of course, if you’re unsure about where to start, Lexicon, a leading online marketing agency in Bangkok, can show you the way.  


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