Lexicon Sponsors the Siam Hockey League’s Newest Team: The Lexicon Lumberjacks

lexicon lumberjacks

Bangkok, Thailand, October 2022 – Lexicon Business Communications, a leading social media agency in Bangkok, Thailand, is now an official sponsor of the Siam Hockey League. The league’s newest team will be called the “Lexicon Lumberjacks.”

The Siam Hockey League – or SHL – is Thailand’s most competitive ice hockey league, and one of the best in the region. Puck drop on the SHL’s sixth season is on October 16th at the Thailand International Ice Hockey Arena. KCG faces off against Aware in the first game at 8:30 pm, and the Lexicon Lumberjacks will take on SiamMandalay in game 2 at 9:30pm. 

The league’s teams feature the country’s best resident players from Thailand and hockey powerhouse nations like Canada, Russia, Finland, Sweden and the USA. 

When asked why he decided to sponsor the league, Lexicon’s CEO & Founder David Norcross had this to say: “We’ve been considering sponsorships for some time, and we wanted to find a partner that shares the Lexicon ethos. A hockey team is a perfect fit. Lexicon’s core values are professionalism, teamwork, and creative storytelling. A hockey team needs professionalism and teamwork to succeed. They also need to be creative on the ice. And if they can come together to win the championship, that’s a great story. With captain Justin St-Denis at the helm, the Lumberjacks are in a strong position to do just that.” 

St-Denis, who is also Lexicon’s Director of Digital Storytelling, has been a captain for all five previous SHL seasons and won two championships with his former teams. St-Denis is the SHL’s third all-time leading scorer and will be looking to lead the Lumberjacks to victory in their inaugural season.  

“I’m thrilled to be representing Lexicon on the ice this year,” said St-Denis. “I take a lot of pride in my role as a leader with the company and they’ve done so much for me professionally speaking, so wearing the Lexicon colors every game is going to add an extra level of motivation.”

The Lumberjacks enter the season with a solid roster, including Thai National team captain Kin Kindborn, starting Thai National team goalie Ben Kleineschay, young Thai speedster Sittinon (Roger) Promthong, and veteran America John Schachnovsky.  

“The league has tons of talented players, but we look super strong on paper,” said St-Denis. “Now we just need to go prove ourselves on the ice. I’m a little biased here, but having the coolest jerseys in the league should help us out.” 


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