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Social Media Agency in Bangkok, Thailand

Social Media Agency in Bangkok, Thailand

Lexicon is a leading social media agency in Thailand. To have success with your social media marketing in Bangkok, you need to have a good story to tell and Lexicon works with many of the country’s leading brands to tell their impactful stories. And with our own in-house green screen studio and animation team, there are no limits to our storytelling prowess. 

We partner with all of our clients to develop winning social media strategies, then create all the content needed to engage your ideal audience through social media marketing. We pride ourselves on our talented creative storytelling team who are standing by to tell the story of your brand, your people and your products or services through social media marketing.

Storytelling on social media works best for experiential brands looking to build real connections with their target audience. Lexicon has a strong B2B marketing team specializing in LinkedIn management for governments, chambers of commerce and professional service firms. Storytelling truly is best practice for all companies looking to resonate with their social media marketing in Thailand.

Check out the video below to learn more about our approach to social media management and how our Bangkok-based team comes together across all departments to produce creative on-brand content for our clients.

The Social Media Proven Process

Phase 1:

Strategy

  • Background
  • Brand Persona
  • Audience & Competitor Research
  • Messaging
  • Multimedia
  • Owned Media
  • Targeted Advertising
  • Outreach
  • Performance Analysis & KPIs

 

Phase 2:

Execution & Amplification

  • Content creation (blogs, videos, infographics, single image posts, GIFs, and more)
  • Content posting
  • Advertising
  • Influencer Marketing

* All content is designed to position your brand as an ideal guide for your target audience

Phase 3:

Reporting & Planning Ahead

  • Performance Report
  • Competitor Analysis
  • Strategy Adjustments (if needed)
  • Monthly meeting to present findings and the plan for the upcoming month(s)

*We only need roughly 2 hours per month to present the plan and have the client sign off on content

WORK SAMPLES

As you can see from the above video, Lexicon takes social media storytelling seriously. That’s why, at our social media agency in Bangkok, we start all retainer clients off by developing a winning strategy which provides insight into their audience, brand, messaging, targeting options and suggested KPIs. With a clear picture of what success looks like for the coming year, success is all but guarantied.

For the cost of a single employee, you can have a whole social media agency in Thailand working on your social media marketing. Including social media strategy, content writing in English and Thai, branding, graphic design, animation, digital marketing, video production, reporting, analytics, community management and more. We build bespoke packages for every client, so get in touch with us to learn more or check out some sample monthly packages below.

Starter

Included:
  • 8 image posts
  • Calendar management
  • 15 written captions
  • Analytics report
  • Quarterly theme development
  • 50,000 THB
get a quote

Socialite

Included:
  • Annual Marketing Strategy Monthly blog
  • 2 videos at Lexicon studios
  • Calendar management
  • 16 image posts
  • 30 written captions
  • Analytics report
  • Connection adding
  • Advertising
  • Quarterly theme development
  • 150,000 THB
get a quote

Socialista

Included:
  • Annual Marketing Strategy
  • Quarterly white paper
  • Calendar management
  • 4 videos at Lexicon studios
  • 2 Executive accounts
  • 24 image posts
  • 60 written captions
  • Newsletter management
  • Analytics report
  • Advertising
  • SEO Consulting
  • Quarterly theme development
  • Outreach & speaking
  • engagement support
  • 230,000 THB
get a quote
CASE STUDY

Wangdek

Challenge

This toy company has the local franchise for Mattel’s brands, Thomas the Tank Engine, Barbie, Fisher Price and Hot Wheels. However, without a clear online marketing strategy it was difficult to engage with the target audience, build online momentum or to measure success. Lexicon developed a new online marketing strategy for Wangdek, which included a great focus on video content and newly defined buyer personas.

Result

With an updated approach and key metrics to focus on and measure, qualitative and quantitative increases were seen with improved output, engagement and interest from the target audience.

British Chamber of Commerce Thailand (Social Media)

Challenge

First we developed a strategy focused on building community with existing members and inviting in new members. Then, we executed a new tone of voice, visual style and led a member-focus calendar focusing on telling the story of the BCCT.

Result

In the first six months, the BCCT business page grew organically by 60% with massive increases in all engagement and reach metrics. In ROI terms, many new members were acquired directly from social media and average event attendances increased.

Grant Thornton Thailand

Challenge

First we developed a LinkedIn-focused strategy focused on identifying and connecting with the target audience, as well as brand persona plus competitor and audience insights. Then, we executed the strategy through creative video production, design and content writing.

Result

The number of LInkedIn page followers increased by 500% while the total reach of many organic campaigns has reached over 100,000 B2B professionals.

Bangkok Bank InnoHub

Challenge

First we developed a strategy focused on identifying and connecting with the target audience. Then, through a combination of content writing, video production, graphic design and target advertising, we created content and amplified it to engage the audience.

Result

We saw increases of 235% increase in likes, 103% in clicks, 87% in shares and 170% in comments on a year-to-year comparison

BKK Edition Social Media

Challenge

We managed the launch of BKK Edition. An online magazine catering to middle class Bangkokians. As well as developing the marketing strategy, we crafted the content plan, visual style and tone of voice. During the launch, we managed targeted advertising, page moderation and caption writing, while acting as executive producers on all content.

Result

The page grew to 30,000 followers within its first 6 months. Each video produced by the page is reaching an average of 25,000 people with 100s of likes and dozens of comments on each post. In addition, the page quickly generated ROI through corporate partnerships.
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LOVE FROM OUR CLIENTS

Lexicon always produces exceptional work for both Citigold and Citi Priority as can be seen with our Digital Engagement VDO project.
Warunee Ariyavutikul
Digital Sales & Marketing | Citi Thailand

Lexicon is an agency specialized in  online and digital marketing. This company is suitable for our needs, besides, they can provide social media consulting services in order to make our brand more effective.

Panya Prakobkit
Senior Operation Manager | SATO AUTO-ID (THAILAND) CO., LTD.

We’ve worked on a number of writing, social media and training projects with Lexicon and all have been very successful. Their social media marketing campaigns have proven especially profitable for us, and have helped us to position ourselves as thought leaders in our industry. Highly recommended!

John Casella
Managing Partner | PKF Thailand

Great to work with David and Lexicon. Following their advice we built a joint thought-leadership-focused, social media marketing plan that is increasing the visibility of Grant Thornton to new and existing clients as well as current and prospective team members.

Chris Cracknell
Chairman | Grant Thornton Thailand

We recommend Lexicon to anyone who is struggling to find the time or expertise to create, maintain and implement a consistent social media strategy. Lexicon does the thinking and the work for you, a must for any company that cannot do this in-house.

Linda Belonje
Director of Marketing and Development | KIS International School
Lexicon’s creative storytelling is easy for our target audience to understand. They use storytelling for content writing, infographic design, animation works and VDO shooting. All  productions were delivered in best quality and timeline. It was my great pleasure to get chance to work with the Lexicon team. Thank you for all the impressive works your team delivered for Citi.
Warunee Ariyavutikul
Digital Sales & Marketing | Citi Thailand

The Lexicon design team is highly creative and helps to encapsulate our brand in its modern incarnation.

Greg Watkins
Executive Director | British Chamber of Commerce

Lexicon’s creative video team helps ensure the BCCT story reaches its intended audience online.

Greg Watkins
Executive Director | British Chamber of Commerce

It’s a pleasure to work with the Lexicon website team.

Vincent Aloysius
CEO | INSEE Ecocyle

Lexicon has helped me to connect better with my target audience on LinkedIn.

James Egremont
| Connexus

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Lexicon Limited (Head Office)

Wall Street Tower 
33/126, 33/127 Room no. 2502-3,
25th Floor, Thanon Surawong, Suriyawong, Bang Rak, Bangkok 10500

Lexicon Limited (Head Office)

Wall Street Tower 
33/126, 33/127 Room no. 2502-3,
25th Floor, Thanon Surawong, Suriyawong, Bang Rak, Bangkok 10500

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