We recreated LawtonAsia’s image into a new look that has a clear personality and easier to communicate with their target audiences. Initially, LawtonAsia only had a logo. We designed graphic elements, suitable typography. We then gather those elements and create brand key-visual, stationary and accessories; such as an umbrella, cap, uniform, and a tote bag that is used within the organization.
Results
LawtonAsia branding image became more friendly and easily accessible to the target audience.
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