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British Chamber of Commerce Thailand (Social Media)

The Challenge

First we developed a strategy focused on building community with existing members and inviting in new members. Then, we executed a new tone of voice, visual style and led a member-focus calendar focusing on telling the story of the BCCT.

Results

In the first six months, the BCCT business page grew organically by 60% with massive increases in all engagement and reach metrics. In ROI terms, many new members were acquired directly from social media and average event attendances increased.