Winning with Content: Why Video is Essential for Bangkok’s B2B Brands

Every brand competes daily to stand out in an overwhelming flow of content. However, one content format consistently rises above the noise: Video. 

LinkedIn’s 2024 B2B Benchmark Report confirms this, showing 55% of marketers rank short-form social videos as their highest ROI content type.

But why is video so powerful, especially in a relationship-driven market like Bangkok?

Video: The Ultimate Engagement Tool

Video uniquely taps into human emotions, authenticity, and immediacy in ways text simply can’t match. In Bangkok’s B2B marketing landscape, where trust, genuine connections, and personal rapport drive business decisions, video storytelling is uniquely effective.

LinkedIn’s data highlights this advantage clearly:

• 67% of marketers globally increased their brand-building investments, with video production identified as their top-performing content.
• Social media remains the preferred distribution channel for 75% of marketers, perfectly suited for strategic video deployment.

Common Pitfalls to Avoid

Despite clear benefits, many B2B companies in Bangkok falter in execution, producing videos that miss the mark due to common mistakes:

• Overly promotional content lacking genuine value
• Ignoring audience preferences or failing to resonate locally
• Neglecting storytelling in favor of dry, uninspired content

Creating Videos that Win

Successful video marketing involves intentionality and authenticity. To succeed in Bangkok’s B2B scene, brands should:

1. Emphasize Authenticity: Let your executives share their genuine stories, insights, and personalities. Authenticity builds trust rapidly.
2. Provide Immediate Value: Respect your audience’s limited time. Craft videos that inform, educate, or entertain within the first few seconds.
3. Optimize by Platform: Short-form videos perform exceptionally well on LinkedIn and Instagram, whereas longer, more detailed content finds its home on YouTube or corporate websites.

How Lexicon Amplifies Your Video Impact

At Lexicon, we’ve mastered video storytelling specifically designed for Bangkok’s competitive B2B market. By strategically spotlighting executive insights, thought leadership, and industry expertise, we help businesses genuinely differentiate themselves.

Our clients leverage strategic video content to build meaningful connections and drive significant engagement. Locally, we’ve enabled Bangkok-based executives to authentically showcase their expertise, positioning their brands as industry thought leaders through expertly crafted video campaigns.

In Bangkok’s crowded B2B space, video is no longer optional; it’s essential. Lexicon is your partner in creating engaging, strategic, and effective videos designed specifically for Bangkok’s unique business culture.

Invest strategically, trust professional expertise, and watch your brand’s visibility, engagement, and influence soar.