Businesses are expected to spend around 20% of their marketing budgets on social media in 2024. However, according to a recent article by Forbes, corporate

Video production has come a long way since the Lumière brothers presented the very first motion picture in Paris in March 1895. These days, we

Introduction As we enter 2024, the marketing landscape is in an evolutionary epoch, driven by technological advancements and changing consumer behaviors. This evolution provides for

Understanding the LinkedIn algorithm is essential in the digital networking era, particularly for professionals and businesses in dynamic markets like Thailand. LinkedIn’s vast network of

In a world where artificial intelligence (AI) is increasingly replacing many job functions, the role of the Chief Marketing Officer (CMO) has taken on an

In the fast-paced world of B2B marketing, staying ahead of emerging trends and platforms is pivotal to maintaining a competitive edge. Lexicon recently published a

Building a brand takes time. But that investment of time and effort pays dividends over the long term. The most famous brands not only receive

LinkedIn is the world’s largest professional network, with over 800 million members and 55 million registered companies. It is also the most trusted social media

Generative AI models have taken the world by storm in 2023 as ChatGPT became the fastest-growing consumer application in history, reaching 100 million monthly active

In recent years, Facebook has rebranded its parent company as Meta, while investing heavily in its Metaverse initiative. So far, this has been a failure

LinkedIn’s editor in chief, Dan Roth, recently gave an interview to entrepreneur.com in which he provided many updates on how the LinkedIn algorithm works and

As a social media marketing agency in Bangkok with a special focus on B2B marketing, Lexicon provides LinkedIn management for dozens of individuals, businesses and