How to Build a Solid Executive Brand on LinkedIn
Hi, I’m David Norcross, CEO & Founder of Lexicon, the website you are reading right now. Among other things, we’re an executive personal branding agency
Hi, I’m David Norcross, CEO & Founder of Lexicon, the website you are reading right now. Among other things, we’re an executive personal branding agency
“History doesn’t repeat itself, but it often rhymes.” – Mark Twain In terms of their devastating effects on society, the COVID-19 pandemic and the
Understanding your customers’ pain points and concerns through empathy, as highlighted in our previous article, is only part of the equation for effective marketing.
Utilizing empathy in your marketing strategy lets customers feel directly engaged – and in turn, inspires them to care about your business. At our digital
Before the most recent lockdown, Lexicon expanded its office to include areas for events, training, and socialization. Although the pandemic forced us to make a
Visual storytelling is perhaps the most effective form of digital communication, especially in video form. On LinkedIn, videos are shared 20x more often than other
Note on the text: Lexicon’s Founder & CEO, David Norcross, recently gave a special keynote lecture at Burapha University’s 14th National and 1st International Conference
Lexicon is 6 and a half years old now, and a whole lot of things have changed over the years. One thing that has remain
My last article examined some Executive Branding essentials, to help you develop a winning approach. Today, let’s pull back the curtain on what makes for
“Especially in B2B environments, executive branding is now considered a necessity” — Steve Olenski & Kent Huffman, Forbes The effects of COVID-19 on the world of
We once checked in with a client, asking, “How are you doing?” The answer came back: “The usual. Running around at 110 mph with my
How does your marketing department measure success? Through clicks and likes? Follower counts? Engagement rates? Web page visits? Brand recognition surveys? Overall sales? The best
To find out how Lexicon can help your brand
tell its story more effectively
Lexicon Limited (Head Office)
Wall Street Tower
33/126, 33/127 Room no. 2502-3,
25th Floor, Thanon Surawong, Suriyawong, Bang Rak, Bangkok 10500
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