How-to-Guide for Success on LinkedIn in 2024


In this video, Lexicon CEO David Norcross explores the question of which types of account perform best on LinkedIn.

Personal branding on LinkedIn in Thailand is emerging as powerful tactic for B2B engagement, enabling individuals to connect directly with peers, clients, and industry leaders. This personal touch can often lead to more meaningful interactions and opportunities.

The blending of empathy and authority in content is crucial for resonating with audiences. By striking this balance, individuals can establish themselves as approachable yet knowledgeable leaders, fostering a sense of trust and reliability among their network.

Using real voices and personalities in communications helps to humanize the brand, making it more relatable and engaging for the audience. This authenticity encourages deeper connections and interactions, setting the stage for more impactful relationships. Video production is identified as a key way for people to show their real personality as a buttress to the wave of AI generated content dominating the platform.

Incorporating a mix of thought leadership, client success stories, and personal anecdotes into content strategies enriches the narrative, providing a holistic view of an individual’s expertise and values. This diverse content approach can significantly enhance engagement and foster a loyal following.

For a more detailed analysis, check out this article elsewhere on our site.

About the Author

David Norcross is an award-winning LinkedIn & marketing & Executive Branding expert with over 15 years of experience in the industry and over 20,000 followers on LinkedIn. He’s the founder and CEO of Lexicon as well as the Chairman of the British Chamber of Commerce in Thailand Marketing & Communications Committee.

Lexicon is an award-winning brand storytelling agency focusing on telling impactful stories for clients based in Thailand and South East Asia.


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