Why You Need a Chief Marketing Officer (CMO)

In a world where artificial intelligence (AI) is increasingly replacing many job functions, the role of the Chief Marketing Officer (CMO) has taken on an even more vital role in the success of businesses. As companies increasingly embrace the potential of AI, there arises a crucial need for a well-defined strategy that harmoniously integrates both the capabilities of AI and the unique touch of human creativity.

According to Deloitte, the CMO role can be classified into four key roles: Growth Driver, Innovation Catalyst, Brand Storyteller, and Capability Builder. The CMO can transform every facet of the enterprise—from strategic planning to talent management to innovation—into a customer-centric endeavor.

It’s no surprise then that CMO is the fastest growing C-Suite position, reflecting the importance of communications in our rapidly changing world.

The Crucial Role of Marketing Strategy

Developing a successful marketing strategy takes a lot of time, research and a deep understanding of a company’s brand. It’s not just about creating eye-catching advertisements or witty social media posts; it’s about understanding your audience, your competition, and your unique value proposition. This is where a CMO’s expertise shines.

A seasoned CMO has the ability to craft a comprehensive marketing strategy that seamlessly integrates AI’s capabilities to extract valuable insights, personalize customer experiences, and optimize marketing campaigns. Let’s delve deeper into this:

  1. AI-Powered Data Insights: AI can process and analyze enormous amounts of data at a speed and accuracy that no human could ever achieve. A CMO with a solid understanding of AI can leverage these insights to make data-driven decisions. For example, AI can help identify trends and customer preferences that inform product development and marketing initiatives.
  2. Personalized Customer Experiences: One of the remarkable things AI can do is personalize marketing campaigns. By analyzing customer data, AI can tailor messages, product recommendations, and content to individual preferences. A CMO, who is well-versed in AI, can use this to create highly personalized and effective marketing campaigns that resonate with customers on a personal level.
  3. Optimized Campaigns: AI can continually optimize marketing campaigns by analyzing real-time data and making adjustments on the fly. This ensures that your marketing efforts are always as effective as possible. A CMO who understands AI’s role can ensure that your campaigns are not just ‘set and forget’ but are constantly evolving and improving.

Balancing AI with Human Creativity

It’s important to note that while AI is a powerful tool, it doesn’t replace the creativity and emotional intelligence of human marketers. The storytelling, the art of persuasion, and the ability to connect with an audience on a deeper level are human attributes that remain irreplaceable.

A successful CMO possesses the skills to strike a balance between AI’s efficiency and the emotional intelligence of human marketers. This balance enables businesses to forge genuine and lasting connections with their target audience.

The Personal Touch

As AI content continues to gain in popularity, companies that zig while others zag will see success. So while social media feeds may start to see a lot of similar looking, slick AI content, it’ll be the more personalized content that stands out from the crowd.

That very likely means an increase in personal branding and personalized video content. One thing that AI will never replace is human-to-human connection. By talking directly to your target audience and giving them helpful guidance focused on helping them succeed, you and your business will stand out in the sea of AI-generated content.

The Cost-Effective Outsourced CMO

Now, let’s talk about the practical aspects of having a CMO. Hiring a good full-time CMO is going to cost in the mid six figures. Add onto that the need for a social media manager, SEO specialist, content writer, graphic designers, video producers and animators, and you’re quickly looking at an annual overhead of many millions of Thai Baht.

In such an uncertain and rapidly changing marketing environment, hiring an outsourced CMO is a prudent maneuver.

Lexicon offers a range of comprehensive business-to-business marketing packages that will not only save you time and effort but also deliver results that matter. Our services include content writing, executive branding, video production, graphic design, social media management, caption writing, advertising, reporting, and, most importantly, strategic guidance.

Our pricing structure starts from 150,000 Thai Baht per month, making it a cost-effective alternative to hiring a full-time, in-house CMO and marketing team. With Lexicon, you can sidestep the hassle of managing an expensive, unpredictable, and potentially unreliable internal marketing team.

The role of a CMO in the age of AI is more significant than ever. AI provides the tools, but it takes a human touch to transform data into meaningful connections. Make the smart choice by considering an experienced CMO for your business, and remember, Lexicon is here to help you on your marketing journey.

About the Author

David Norcross is an award-winning LinkedIn & marketing & Executive Branding expert with over 15 years of experience in the industry and over 20,000 followers on LinkedIn. He’s the founder and CEO of Lexicon as well as the Chairman of the British Chamber of Commerce in Thailand Marketing & Communications Committee.

Lexicon is an award-winning brand storytelling agency focusing on telling impactful stories for clients based in Thailand and South East Asia.


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