Excellent online content management is vitally important to businesses, especially on social media. When done right, this type of marketing generates greater visibility for your brand, which in turn can boost your reputation, driving engagement and sales.

However, with countless online brands jockeying for position in the same space, businesses will need effective online content management tools to help them outperform their competitors. 

In recent years, brands that incorporate Facebook as part of their marketing strategy have gained a particular advantage in this area – but only if they know how to use it. The benefit comes from Facebook itself, which now provides various functionalities to help businesses manage their content better.

Still, the challenge of discovering each one, deciding which to use, and learning how to derive the most value from them, can be difficult and time-consuming. That is why our digital marketing agency in Bangkok is providing a closer look at three of the most important Facebook functions for managing your business content.

Facebook Business Suite 

The Facebook Business Suite management interface launched in 2020, and was designed to let business owners manage both their Facebook and Instagram accounts through one single platform.

In a COVID-shaped world, however, online communication is more important than ever. That’s why Facebook has since added several other functions to help businesses connect with their online customers more frequently. These include:

• Uploading posts and stories in Facebook Calendar: This allows you to schedule pre-planned content in a single calendar, giving you a holistic view of your content strategies. 

• Saving posts as drafts: Content that needs to be modified at another time can be saved as draft for later use, so you can put the finishing touches on it when all the details are ready.

Facebook Call Ads

The road from engagement to conversions requires a call to action. This CTA tells your customer what to do next – such as visit your website, send a message, or make a purchase. To facilitate this part of the social media formula, Facebook created a Call Ads function.

Instead of manually posting a link in your caption as a CTA, the Call Ads function allows you to insert a suitable CTA button within your Facebook advertisement. A variety of buttons are available to choose from, including “book now”, “send mail”, and “make an appointment”. 

With this function in place, businesses can add a clear and simple CTA that is built into the content, letting audiences more easily show interest in your products and services.

Facebook Pages to Watch

This function allows you to compare your content with other, similar posts on Facebook – including those of your direct competitors.

Facebook Pages to Watch provides a dashboard-like summary of each company you select. Ranking from highest to lowest, it displays weekly total likes on their main page, how many times they have posted, and the amount of engagement they’ve had, including the number of likes, shares, and comments.

By seeing which types of posts are most successful among audiences similar to yours, you can refine your own engagement strategy to far greater effect.

Start integrating Facebook functions to your advantage

A business that can utilize Facebook functions to its fullest advantage has a higher chance of gaining the high ground in terms of online content management. But the learning curve is somewhat steep, and optimizing these functions can take time.

By partnering with our digital marketing agency in Bangkok, we can help your business make the most of Facebook, and excel in the social media world. If your business is ready to generate a bigger impact on social media, get in touch with us today.