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Digital Marketing Agency in Bangkok, Thailand

MEET YOUR

New Digital marketing team

Looking for a digital marketing agency in Bangkok, Thailand? Choose Lexicon if you are looking for strategy-led solutions designed to position you as an industry leader, by consistently engaging your audience through your brand story.

Every digital marketing strategy developed by Lexicon is 100% unique and created by Lexicon’s dedicated Strategy and Ideation department. 

Once the strategy is ready, you can execute in-house or outsource to Lexicon. All creative, strategic and production work will be performed by one single team, letting Lexicon become your comprehensive digital marketing agency in Bangkok.

We start by working with you to clarify your brand personality (voice, visuals, services),  then conduct audience and competitor research to position you as the ideal guide in the eyes of your target audience. 

With a solid sense of your market positioning and segmentation, we look ahead to develop  your Big Idea, messaging, content pillars, social media strategy, outreach opportunities, target advertising insights, and suggested KPIs for online marketing.

You will work with a single account manager while on retainer with Lexicon; we use leading project management techniques and workflow software to ensure a clear brief and quality control at every step of the process.

explore our services

Digital Marketing Strategy

Included:

Executive Branding Strategy

Included:

Focus Group

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CASE STUDY

CQ Leadership Consulting

Challenge

This consulting firm was looking to enter the B2B online marketing space but wasn’t sure where to start. Lexicon conducted competitor and audience research; then, created a new persona for the brand as well as centralizing focus around a Big Idea, new content pillars and a social media calendar. In addition, a new visual style was developed, outreach opportunities were identified and target audience and KPI metrics were established.

Result

The company has seen an enormous increase in online engagement and is now speaking to the right audience with the right messaging on a consistent basis.

BKK EDITION

Challenge

This new online magazine needed a business plan. Lexicon conducted competitor and audience research, before developing the magazine’s vision, missions and values statements. In addition, Lexicon built the company’s website and developed its visual brand identity, as well as suggesting online video content as the cornerstone of its growth strategy.

Result

The page grew to 30,000 followers within its first 6 months. Each video produced by the page is reaching an average of 25,000 people with 100s of likes and dozens of comments on each post. In addition, the page quickly generated ROI through corporate partnerships.

IFS Thailand

Challenge

IFS Thailand rebranded from ISS Thailand. As a result, a new brand story was required. Lexicon conducted audience and competition analysis, before developing messaging to tell the story of the new IFS through a content-focused social media marketing strategy.

Result

With a new logo, name brand persona and content plan, the brand has successfully relaunched and is executing a B2B social media plan which positions the firm as the industry leader in their sector.

Dusit Thani

Challenge

Dusit Thani International represents the central channel for all global Dusit Thani news. Without a clearly defined social media strategy, visual style or tone of voice, engaging with the target audience was a challenge. Lexicon curated all existing brand materials and conducted audience/competitor research, while developing an experientially-focused Big Idea, new content pillars, social media templates and identifying a new audience persona to be used for target advertising.

Result

The implementation of this new strategy saw immediate quantifiable results. The Facebook page surpassed 1 million followers, while the Instagram page quickly saw a sharp increase in engagement. With a consistent experiential-focused approach, Dusit Thani is properly able to differentiate around its core USPs.

British Chamber of Commerce Thailand

Challenge

We developed a strategy for British Chamber of Commerce Thailand to differentiate from its competitors. With new content pillars and a refreshed tone of voice and visual style, we created a LinkedIn-focused strategy focused on building community with existing members and inviting in new members.

Result

In the first six months, the BCCT business page grew organically by 60% with massive increases in all engagement and reach metrics. In ROI terms, many new members were acquired directly from social media and average event attendances increased.
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TESTIMONIALS

LOVE FROM OUR CLIENTS

If you want to build your brand you must tell your story, and to tell your story, look no farther than David Norcross and his incredibly gifted storytellers at Lexicon. Their professional advice and support are helping me reach the audience I’ve been looking for.

Larry S. Persons, PhD
Founder and CEO | CQ Leadership Consulting, LLC

Lexicon helped us to update our digital marketing strategy and the results have been impressive.

Greg Watkins
Executive Director | British Chamber of Commerce Thailand

They know what they’re doing and they’re great at it! You can count on them and they are always reachable. Lexicon is always updated with the newest way of doing things, it’s a very important component to have in today’s fast changing world.

Sherry Jan
Sales & Marketing Executive | Angsana Laguna Phuket

Lexicon developed our thought leadership strategy, which has helped amplify our members through social media. They also played an integral role is setting up and facilitating our Digital Workshop series.

Brendan Cunningham
Executive Director | Australian-Thai Chamber of Commerce

Great to work with David and Lexicon. Following their advice we built a joint thought-leadership-focused, social media marketing plan that is increasing the visibility of Grant Thornton to new and existing clients as well as current and prospective team members.

Chris Cracknell
Chairman | Grant Thornton Thailand

We recommend Lexicon to anyone who is struggling to find the time or expertise to create, maintain and implement a consistent social media strategy. Lexicon does the thinking and the work for you, a must for any company that cannot do this in-house.

Linda Belonje
Director of Marketing and Development | KIS International School

Lexicon’s experienced team helped us better understand how to capitalise on digital marketing channels to engage with our clients. Their knowledge about how to reach target audiences through online media was very valuable.

Susan Kahwati
Senior Trade Commissioner & Minister-Counsellor (Commercial) | Australian Trade and Investment Commission (Austrade)

The Lexicon design team is highly creative and helps to encapsulate our brand in its modern incarnation.

Greg Watkins
Executive Director | British Chamber of Commerce

Lexicon’s creative video team helps ensure the BCCT story reaches its intended audience online.

Greg Watkins
Executive Director | British Chamber of Commerce

It’s a pleasure to work with the Lexicon website team.

Vincent Aloysius
CEO | INSEE Ecocyle

To find out how Lexicon can help your brand
tell its story more effectively

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