Many companies have the misconception that a simple, do-it-yourself or low-cost website design is good enough to market their business. While this instinct may have been correct years ago, the reality is that consumers in a post-pandemic world expect a fully developed digital experience from the companies they interact with.
As technology becomes more user-friendly, specialists are no longer needed to build a simple website. Just about anyone can now design a website through readily available templates, and the internet is consequently seeing new cookie-cutter sites go live on a daily basis.
Every action, however, has an equal but opposite reaction. With so many sites online, today’s consumers are increasingly more selective when choosing the websites they patronize – preferably the more attractive, eye-catchy and trustworthy ones – before making a purchase decision.
If you want to turn online window shoppers into buyers, and even loyal customers, your site must be delicately crafted. This task is usually reserved for specialists, as they possess the expertise to elevate your average website into professionally designed, customer-friendly sites.
Hiring an established website design agency in Bangkok can therefore make all the difference, by bringing these four important benefits:
It creates a good first impression
Particularly in this digital age, attention spans are short. Incredibly, it takes only 0.05 seconds for people to decide whether to stay or leave your website. Should they choose to leave, they may not come back, which means losing a potential customer right off the bat – even if they would have liked your products or services.
In other words, how your website appears at first glance is arguably the most crucial factor of your marketing effort. By investing in a visually appealing website, your business can inspire potential customers to take a longer look, thus increasing the chances of a conversion.
It keeps you competitive
While the right first impression is a great way to start off, more work needs to be done to really stay ahead of the curve, as your competitors may also have aesthetically pleasing websites as well.
To truly stand out, your website can (and should) adopt the latest features in web design. This means having a responsive layout (adaptable to screens of any device), dynamic user experience, and thoughtful design, just to name a few.
Our website design agency in Bangkok for instance, uses an engaging, eye-catching introductory hero video:
It establishes trust in your brand
A good website design can also build credibility and trustworthiness for your brand.
People are skeptical about buying things online, and a sloppily crafted website may be seen as a red flag. We recommend designing all pages with transparent, engaging, and consistent visuals that reflect your brand and its values. This approach, if carried out skillfully, will build trust and professionalism in the eyes of your audience.
It helps with SEO
Your business will stay very quiet if it is not visible on the internet.
A well-designed website can help with your search engine optimization (SEO) strategy and bolster your search engine (e.g. Google) rankings. The way your website is designed, what content and keywords are included, and the timing of each new content update will all factor into how your website is ranked.
Our digital marketing agency in Bangkok can ensure that your website stays SEO-friendly.
Business success in the digital age
Excellent website design is the core element of marketing success. The right design can communicate the essentials of your brand to your target audience. It can also create trust and engagement, which lead to increased sales.
A professionally built website is therefore an essential investment for every modern business. If your organization is looking to create or upgrade your website, contact our website design agency in Bangkok today to get started.