These days, branding goes far beyond the logo emblazoned on a bottle of energy drink or the slogan printed on a giant billboard. The way you dress, how you talk, and even which coffee brand you drink — all of these establish certain images in the minds of those around you. Like it or not, you are your own brand. This is why personal branding has become a must.
A personal branding strategy can help you leverage your personality, preferences, and abilities to effectively market yourself both in person and online. Lexicon is an executive branding agency in Bangkok, Thailand so we know a few things about this topic. That’s why we’ve put together the following useful tips to enhance your personal brand and make you stand out from the crowd in today’s competitive world.
Define Your Positioning
So how can you ensure that you are noticed amidst all the competitors? By positioning yourself skilfully, you can set yourself apart from your competitors in the market. Imagine Elon Musk and his personal brand. Do you even know who his equivalent in his leading competitor is? Exactly. That’s the power of personal branding.
Consider that companies that sell the same products usually go with different images – such as Coca-Cola and Pepsi, or McDonald’s and Burger King. The same goes for your personal brand. You need to know where you stand in the marketplace and identify what your unique value is. If you do the same thing as other people, at least present yourself differently.
Take Lexicon CEO, David Norcross, for example. He has over 22,000 followers on LinkedIn and leverages his personal executive brand to not only promote Lexicon and its services, but also to tell behind the scenes stories from Lexicon and to provide helpful thought leadership to his target audience of business leaders in Bangkok.
Positioning is also about presenting yourself to the right person, at the right time and place, with the right message. If you want to position yourself as a leader, then your value proposition, elevator pitch, and appearance should establish you as a goal-oriented motivator who quickly adapts to the changing world.
Put Your Customers First
If you are not sure where to start when branding yourself, start with your customers. Their response determines the power of your personal brand, after all. In this case, they are the people whom you need to influence – whether they happen to be your boss, your colleagues, or the buyers of your products. The challenge is to give them “no reason why not”.
Understanding the needs and wants of your customers is the key to successful marketing. The most fundamental step to take is to put together a customer persona – essentially a visualization of your customers – in order to immerse yourself in their mindset. Once you know what they need, you can find out what satisfies them.
Unfortunately, only a good impression is not enough. Your brand must always be relevant in the growing marketplace to keep you in the game. An excellent place to start is to through video production at our podcast studio in Bangkok Video content allows you to truly engage with your audience and show your full personality, think of the success of the Joe Rogan podcast for an example of how successful longform content can be.
Many people spend so much time building their careers that they fail to notice any opportunities or threats that are coming their way. Pay special attention to the things that happen in your organization and industry, and how they affect you.
Since consumer values and opinions keep changing, you’ll need to adapt to circumstances over time. It is often useful to simply engage, observe, and collect feedback. You may learn some underlying details that will help create relevant and appealing images surrounding your personal brand.
Make Use of Storytelling
Storytelling is a powerful tool, but remember that logic is not as convincing as emotions. People usually associate a brand story with their sense of security, social approval, and self-respect. Telling the story of how you make your way towards an achievement, instead of a simple description of yourself, may give you a surprisingly positive result.
So, you have your value. You have your targets. You have all the resources in your hands. All you need to do is play your cards right by wrapping your brand in compelling stories.
Effective personal branding will give you the winning edge in this new world of more virtual and hybrid working. We, as an executive branding agency in Bangkok, understand how important personal branding is – as well as how overwhelming it can be to maintain a successful brand without support. Here at Lexicon, our team of social media managers and creative storytellers can help you establish a strong personal brand that ensures your professional success.
Get in touch today to get started.
About the Author
Yanitha Maimongkol is a Brand Strategist at Lexicon working working with leading brands to develop impactful stories on a daily basis. Her team manages executive brands for busy CEOs, runs B2B marketing campaigns and develops social media marketing strategies.
Lexicon is an award-winning brand storytelling agency focusing on telling impactful stories for clients based in Thailand and South East Asia. Lexicon has been around for almost a decade and has told thousands of stories just like yours.