Floyee Thailand

The Challenge

This FMCG company was entering Thailand looking to launch a new cosmetic brand targeting millennial Thai women. We identified 12 ideal influencers to showcase the product through YouTube, Instagram and Facebook.

Results

Floyee was able to successfully enter the market and achieve proof of concept with initial return on investment generated from an exclusively influencer marketing-focused approach.

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Lexicon Limited (Head Office)

Wall Street Tower
33/126, 33/127 Room no. 2502-3,
25th Floor, Thanon Surawong, Suriyawong, Bang Rak, Bangkok 10500

Lexicon Limited (Head Office)

Wall Street Tower
33/126, 33/127 Room no. 2502-3,
25th Floor, Thanon Surawong, Suriyawong, Bang Rak, Bangkok 10500