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Digital 2022 Report Reveals Interesting Trends for the Year Ahead – Part 2: 3 Top Online Advertising Highlights

The pandemic has forced businesses to follow a very steep learning curve regarding digital platforms. However, companies that can keep up with the trends – or better yet, stay ahead of them – will enjoy a significant competitive edge as the world continues its embrace of all things digital.

The consequences of this transformation are all around us, but our leading digital marketing agency in Thailand has identified the top three marketing trends that are currently reshaping the post-pandemic era. They are:

1. Skyrocketing Ad Market Value

As more organizations adopt the work-from-home model, it becomes increasingly important to connect with their audience through digital advertising. As the infographic below clearly shows, the online promotion market is flourishing from this huge boost in value and spending.

Digital ad spend in 2021 exceeded 465 billion dollars – an increase of more than 17 percent over 2020’s already high total.

The increasing popularity of short videos has in turn encouraged brands to create more of their own video content. In terms of total ad money spent, video advertising showed the highest growth of any category in 2021. Our video production agency in Thailand helps clients create high-quality short-form videos to boost their brand.

2. Increased use of ad blockers

Not all consumers have welcomed the recent wave of online advertising. In fact, more and more people are seeking ways to avoid being bombarded with ads as they browse online. 37 percent of internet users around the world use tools which block advertisements from disrupting their online activities. 

Great marketing campaigns are useless if they’re constantly being blocked. For more effective marketing, businesses must create and market content in a way that doesn’t interrupt their customers’ online experience. 

Our social media agency in Thailand delivers creative strategies to ensure that our clients’ content reaches the right audience – without inconveniencing online users, and without being silenced by ad blockers. 

3. Search engine ranks top for brand research

Despite the rising popularity of digital advertising, search engines remain the highest source of brand discovery. Nearly one-third of internet users aged 16 to 64 say they’ve learned about new brands via online searches. 

Likewise, search engines are the most popular channel used by consumers to research a brand before purchasing. The key to organic brand discovery is therefore to optimize your search engine keywords, and ensure that your website makes an excellent first impression.

Choosing the right channel

As businesses adapt to a digital world, those which are able to keep up with trends in the digital marketing space stand to benefit the most. Staying up to date with each new trend is just part of the challenge, however. Companies will also need access to real expertise in the digital marketing arena, in order to successfully execute their brand strategy.

To make the biggest splash online, brands should take full advantage of the best marketing tools – and talent – available. If your business wants to stand out, the social media team at our digital agency in Bangkok can set your brand apart from its competitors. Contact us today to find out how.

Lexicon is a digital marketing agency in Bangkok, Thailand. We use branded storytelling to connect our clients with their ideal audience through social media marketingwebsite designvideo productionbranding, copywriting, and a full range of Bangkok creative agency services as well as our Bangkok translation service. All work is done in-house by our talented internationally-minded team of creative storytellers and every project is created bespoke to suit our clients’ needs.

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