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Does Your Business in Bangkok Need a Mobile App?

Hi, I’m Maxime, CTO here at Lexicon. Among other services, we’re a web app development agency in Bangkok. We build websites and digital transformation-enabling apps for many of Thailand’s most well-known organizations.

While meeting with clients and potential clients alike, one of the questions I am most frequently asked is: Do I need a mobile app? The answer I usually give is, yes, well, kind of. It really depends on the size and complexity of your product or service.

To be honest, there is a common misconception about what an app is. We default to thinking about mobile apps, like Agoda, Grab, Foodpanda, or Shopee, which can be found on Google Play or App Store.

These are the most commonly downloaded apps and the ones that have a permanent place on the mobile phones of most people here in Thailand.

For these companies, an app absolutely makes sense. They have large budgets and teams, there’s a lot of customer traffic and sales volume, and they need purchases to happen within seconds.

But maintaining an app on a third-party app store requires a lot of time, effort and adapting to ever-changing regulations and iterations of their operating software. What’s more, people tend to not download so many apps on their phones.

So what’s the solution?

To be honest, most companies don’t need an app in the app store. And this is especially true of almost all B2B companies. The maintenance and development costs are just unlikely to deliver any kind of return on investment.

In my experience, a web app is the right solution for most clients’ needs. It has many of the same functionalities as a mobile app but for a fraction of the price.

Visually, mobile apps and web apps look very similar, but web apps function, ultimately, within a browser. That means that the same app can be used on any web browser whether it’s on desktop, Android or Apple devices.

To help you to imagine what a web app is, think of the ease of using Gmail in your browser. It has the functionality of an app but is seamlessly integrated with your normal browsing experience. So much so that you hardly even noticed its functionalities until I just mentioned them right now.

Gmail is probably the best known example around. But another good example is the work we did at Lexicon for the British Club. By turning an email and phone call-based manual booking process into a web app, the club has experienced massive increases in efficiency and user satisfaction while saving the cost of maintaining an in-store app.

If you’d like to learn more about what a web app could do for your business, get in touch. Our web app development agency in Bangkok is here to help.

Lexicon is a digital marketing agency in Bangkok, Thailand. We use branded storytelling to connect our clients with their ideal audience through social media marketingwebsite designvideo productionbranding, copywriting, and a full range of Bangkok creative agency services as well as our Bangkok translation service. All work is done in-house by our talented internationally-minded team of creative storytellers and every project is created bespoke to suit our clients’ needs.

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