Lexicon has become an annual sponsor of AustCham Thailand, marking a closer alignment between the chamber and one of Bangkok’s leading independently owned digital agencies.

David Norcross, CEO of Lexicon, said: “Now feels like a good time to support AustCham. There is a new President in place, friends on the board, and a clear direction that feels well aligned with how we think at Lexicon. The focus seems to be on helping members connect and succeed, which is exactly where a chamber should be putting its energy. I am looking forward to reconnecting with the AustCham community after some time away.”

Lexicon has been active in the chamber community for more than a decade, with Norcross having played various roles across the British, American, and Australian chambers.

He added: “Each chamber serves a slightly different audience. Some lean more bureaucratic. Some are really a place for large corporations to gather. Personally, I have always preferred conversations that actually help businesspeople connect and get somewhere over the optics of being photographed with powerful people.”

As an independently owned SME, Lexicon is looking forward to contributing to a collaborative environment, while also demonstrating the value it can bring to the member base through its work in storytelling, video production, podcasting, and strategic communications. Like any sensible business, the hope is not just to support the chamber, but also to build relationships that lead to meaningful commercial opportunities over time.

As part of the agreement, Lexicon will also resume production of AustCham TV from Lexicon Studios, bringing the programme back after a four-year hiatus. That will give the chamber another platform to spotlight members, share useful stories, and create the kind of conversations that are actually worth having.

About AustCham Thailand

AustCham Thailand brings together businesses, leaders, and professionals connected to Australia and Thailand. Through events, advocacy, and community building, the chamber helps its members make connections, stay informed, and play an active role in the wider Australian-Thai business community.

About Lexicon

Lexicon is a Bangkok-based digital storytelling agency specialising in video production, podcasting, CEO branding and LinkedIn management.