Sustainability isn’t just about the environment

man speaking about sustainability

Sustainability isn’t just about the environment. Most people immediately think of climate change and the environment when we talk about sustainability.

But, as our social media agency in Bangkok will explain in this blog, the topic is much broader, encompassing almost every aspect of modern life.

The environment is an essential pillar of sustainability, but sustainable development also accounts for people and profit: The way we produce and consume, social justice issues such as equal opportunities and access to education, but also creating inclusive growth opportunities in which businesses can thrive.

The United Nations Sustainable Development Goals are 17 priorities for making the world a better place for us and for future generations, and to make sure no one is left behind.

The SDGs, as they are usually called, cover so many important issues because, ultimately, these issues are all interconnected.

We’re not going to be able to get people in the developing world to care about ethical consumerism or recycling when they struggle to survive. The same is true with education. Suppose people aren’t even getting primary education. How are they expected to have esoteric knowledge of the future of the species?

There is a long way to go in the quest for sustainability, but every little bit helps.

It’s important to tell stories of the positive work being done along the way. Increasing visibility and facilitating the sustainability debate is essential. If your company is promoting diversity, that’s a great story to tell on social media. If your NGO is helping educate girls in the developing world, let’s see a video about it! And if you are developing a complex new recycling technology that limits ocean waste, animation may be needed.

Whatever sustainability marketing story you are looking to tell, get in touch. My team here at our social media agency in Bangkok is standing by to tell your story.


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