Three reasons why brand storytelling is beneficial in marketing

In marketing, storytelling represents a unique opportunity to engage with customers. Brands can use it to express their values and identities in a way that plays out less like advertising and more like a concentrated effort to establish consumer connections.

Storytelling fosters an emotional bond between a business, its products, and its customers. It works by boosting brand awareness, which leads to conversions and, eventually, revenue growth. Personalizing the brand and focusing on the stories will help establish trust and loyalty through each stage of the buyer’s journey.

Helping brands stand out among competitors

Building brand awareness has never been a more competitive endeavor. New businesses are taking advantage of unparalleled ease of entry through innovative direct-to-consumer tactics. Brand identity involves more than simply creating a high-quality product; it is about developing a personality that accentuates the fundamental parts of the brand’s identity.

Many businesses use social media platforms to build compelling, socially responsible brand stories. Brand storytelling not only leaves a lasting impact on customers, but also conveys to them what to anticipate from the organization. Moreover, good storytelling can help make a brand distinctive, allowing for genuine emotional ties between consumers and their favorite brands.

Building a loyal tribe for the brand

Understanding customers is crucial to the development of the brand. It’s what pushes effective marketing tactics, boosts brand equity and, in due course, boosts the company’s bottom line. Customer loyalty is the result of a business constantly fulfilling and going beyond the expectations of its customers — both in terms of products and services, as well as company values. Customer loyalty influences practically every measure of business success. The business will not exist unless you have pleased consumers who continue to buy from you.

Creating customer desire

Customer desire is an emotion that has the power to bind customers. Businesses that understand the emotional pull of consumers’ desires and concentrate on understanding and cultivating these desires will be able to crystallize such emotions. By creating what customers want, and incorporating it into a story, you can skip through the conscious side of the brain and take your consumer on a journey directly to the subconscious.

At our social media agency in Bangkok, Thailand, we use branded storytelling to connect our clients with their ideal audience through social media marketing, website design, video production, branding, copywriting, and a full range of Bangkok creative agency services as well as our Bangkok translation service. All work is done in-house by our talented and internationally minded team of creative storytellers, and every project is tailored to suit our clients’ needs.

Lexicon is a digital marketing agency in Bangkok, Thailand. We use branded storytelling to connect our clients with their ideal audience through social media marketingwebsite designvideo productionbranding, copywriting, and a full range of Bangkok creative agency services as well as our Bangkok translation service. All work is done in-house by our talented internationally-minded team of creative storytellers and every project is created bespoke to suit our clients’ needs.


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