Rocky’s Resort in Koh Samui

A dream destination with an authentically Thai spirit

At the heart of Koh Samui’s stunning southeast coast, Rocky’s Boutique Resort in Lamai offers a magical and authentically Thai experience overlooking the bay. Lush tropical gardens, two relaxing swimming pools, and direct access to a secluded beach create a wonderfully immersive tropical atmosphere, where professional staff and comfortably furnished rooms let you feel right at home. Guests can enjoy easygoing island life at its finest, from cultural tours and fishing trips, to the resort’s own fine cuisine and open-air beachside bar.

Rocky’s embrace of nature and its deep red aesthetic give the property a distinctive look and feel, suggesting entry into a world of warmth and passion. This inventive design blends seamlessly into the Thai architecture and décor at the resort, which in turn borrows key textural elements from all regions of the country. Such a unique synthesis of visual themes creates an original environment that excites the imagination.

Yet the most remarkable stylistic features are the natural rocks that give the resort its name. The large boulders along the coast create a natural wall that neatly separates Rocky’s own beach areas from the public beaches nearby, creating three sandy, semi-private beaches for guests to enjoy comfortably. Indeed, the layout of the resort makes perfect use of the natural rocks and boulders found on location, some of which have inspired local legends and folktales. The rocks also create a striking visual effect that is put to excellent use at special events. They create a
unique backdrop to weddings, and to every unforgettable dinner under the stars – helping to make Rocky’s the premier location on Koh Samui for special wedding and anniversary parties, as well as romantic dinners on the shore.

Guests at Rocky’s will enjoy easy access to these natural highlights, as well as the other attractions around the island, while settling effortlessly into the comfortable pace of relaxed holiday living within the resort.

Guest Experience

Upon arrival at Rocky’s, guests receive a cool welcome drink of freshly blended passionfruit juice together with a friendly introduction to the Rocky’s community. They are soon free to explore the
spacious pool area and beaches, or relax in the comforts of their room or suite.

Guests who like to remain active will always find plenty to enjoy. Special events take place nearly every evening, including restaurant specials, live music, cooking classes, and a beach party with fire dancing. Island, snorkeling, and fishing trips are also available daily, using Rocky’s own traditional Thai longtail boat for a relaxed sightseeing experience. Terrific tours of Koh Samui can introduce guests to a nearby group of monkeys that climb trees for coconuts, as well as the island’s distinctive Grandfather and Grandmother Rocks, Lamai and Chaweng Beaches, night markets, several culturally diverse temples (including a visit to a genuine mummified monk), and a look at a special Buddha statue made with a donation from Rocky’s Resort.

Even with the huge variety of attractions to discover on Koh Samui, often the best way to spend the day is by relaxing in the immaculately furnished guest rooms, while enjoying the peaceful atmosphere of the resort. Decorated with natural elements as well as design features influenced from cultures around Thailand, each room provides a welcome space for rest and tranquility.

Guests in the pool areas can lie back with a refreshing drink as they sunbathe, or cool off in the calm waters at their leisure. There are other charming areas to explore as well, including the in-house café, library and games room. Staff at Rocky’s make a special tour around the entire property twice a day, greeting guests and offering complimentary fruit skewers for their enjoyment.
As a boutique resort, Rocky’s maintains a friendly atmosphere in the heart of tropical Thailand. Its Thai aesthetic and locally sourced cuisine lets guests feel right at home, while the open layout and frequent social events create a genuine sense of community for everyone to share. The resort also celebrates local events and festivals, where guests can form a real connection with each other and with the rhythms of the island.

Through it all, one memory stays in the minds of guests at Rocky’s Resort: The sincere and welcoming smiles from its staff. Guests at Rocky’s stay longer, and come back again year after year, because they know they will always be treated like family. With its deep commitment to quality service and to the wider Thai community, Rocky’s Resort provides a perfect getaway – where traditional comforts and distinctive design combine to create a fascinating and culturally rich experience.

Veranda Hua Hin Resort Villas by MGallery

Timeless simplicity on the Royal Coast

Hotel Statement
Settle in and enjoy “timeless simplicity on the Royal Coast” at Veranda Hua Hin Resort & Villas by MGallery, a sanctuary for nature and tranquility. The resort opens onto a secluded white sand beach just minutes away from the summer palace, where generations of Thai kings found peace and inspiration in the vibrant tropical landscape.

“I go to nature to be soothed and healed, and to have my senses put in order.”

-John Burroughs

Timeless simplicity on the Royal Coast

Veranda Hua Hin Resort & Villas by MGallery provides a genuine escape from the noise and bustle of modern life, letting guests experience the finest natural treasures of the royal coast.

Veranda Hua Hin Resort & Villas by MGallery is beautifully situated alongside a secluded section of Cha-Am Beach, where guests can enjoy white sands and horse riding as they look out over the calm, sparkling waters of the Gulf of Thailand.

Nearly a century ago, King Rama VI was so enamored with the Cha-Am coast that he set up a complete summer palace in the heart of the region. The location was also visited frequently by King Rama IX, who benefited greatly from its healing properties.

The area was further developed by Princess Sirindhorn, who planted more than 200 mangrove trees to help protect the shoreline and preserve the wider ecosystem. The palace and mangroves are just a short distance from the resort and can be visited together with other local cultural attractions.

Veranda Hua Hin Resort & Villas by MGallery recreates the magic of the royal coast, immersing guests in the rich textures of seaside living. Perfectly blending easy relaxation with the wonders of cultural discovery, the resort and its stunning villas provide an unforgettable experience for couples and families alike.

(this is a snippet of the brand story and represents 10% of the total work produced)

The Company: Thailand’s Most Popular Bubble Tea

Moma’s Bubble Tea Bar makes Thailand’s most popular bubble tea. From university students to corporate CEOs, everyone loves the delicious flavor of Moma’s tea. Our fast, friendly and
efficient service captures the zeitgeist of the country – bringing a fresh and lively product to people living in a growing economy that is rushing head-first into the modern age.
With a cool, delightful flavor, chewy pearls, and unbeatable value for money, Moma’s has won over its customer base. We make bubble tea for the people, offering the best value in Thailand,
and the people love us for it.

Our simple menu features only the most popular flavors, and we’ve perfected the recipes. Moma’s teas are available in one size only, allowing us to serve each customer with speed and
simplicity. Our average turnaround time, from order to service, is just 30 seconds. Such quick and convenient turnaround is unprecedented in Thailand, where it would otherwise be possible
to wait up to nine minutes for your tea when there are five employees and no other customers in the shop.

Our tea is made fresh every day, and it needs to be. We’re constantly brewing fresh tea just to keep up with all the orders. Despite our quick service, many of our shops attract long queues all
day long. Moma’s Bubble Tea Bars around the country sell an average of 400 cups of tea per day. Some shops, like the one in Siam Square, average more than 2,000 cups per day.
With such high demand, it’s no wonder that Moma’s Bubble Tea franchises have been popping up nationwide. Our journey started in 2016 with just one shop. Today there are 92 franchises
and counting. These include a presence in key Bangkok locations such as Siam Square, The Shoppes Rama9, Asok Montri, Pratunam, Chamchuri Square, Phra Khanong BTS, and many
others.

Moma’s also has franchises in 20 of Thailand’s 77 provinces, and we’ll soon be going international as well. The first Moma’s Bubble Tea Bar outside of Thailand will open in Phnom
Penh, Cambodia in the coming months, with the potential for other international locations in the future.

Wherever you see the Moma’s logo, you know it’s a happening place to get your bubble tea fix.

Persona

As an authority on a fast-moving and highly-technical industry, we are young in spirit and well adapted to the changing culture in both local, regional and global terms. This flexibility lets us respond in real time to the trends and interests of the Blockchain community.

We act as thought leaders in the Blockchain world – experts who speak in the language of everyday people. We do so through interesting stories, and in such a compelling manner that our audience keeps returning to ABR. When producing educational content, we get to the core of the issue and focus on interesting subject matter.

Whatever the topic, we favor the concrete over the abstract, the practical over the theoretical, the conversational over the technical, the punchy over the watered-down and the efficient over the long-winded.

Keywords:
clear | accessible | informative | professional | current

Our Approach

We first aim to understand the needs and interests of our target audience; then, we provide accessible content that addresses their concerns. We know that casual users as well as experts read our material, and we share our knowledge and perspective as inclusively as possible.

We encourage engagement from our audience, using key insights from ourselves and others – while highlighting the best Blockchain content from around the world. We demonstrate a high level of confidence in our knowledge, without ever claiming certainty in areas where we do not have all the answers.

Our Niche

ABR carries the torch for Blockchain in Asia and we aim to illuminate the region with knowledge of how the practical application of Blockchain is making life better. We ensure that investors, casual browsers and tech experts learn something new every time they interact with ABR.

While we are advocates for Blockchain, we are not blind acolytes, and will not hide flaws when they inevitably make the news. Instead, our commentary will be timely and suggest ways that failings can be overcome and avoided in the future.

Our mission is become to the regional authority on all matters relating to Blockchain. The content we produce and
the community that we create will provide a hub for regional experts to share their knowledge, both on- and off-line.

The Lexicon Spirit

We’re always hungry. We’re problem-solvers who love learning. Every new client and project we accept gives us an opportunity to learn. To understand new industries. To fill in our picture of how the world works. To build a new and effective strategy for each company or organization.

Every department at our company represents an art form, and every project is a chance for us to get better at what we do. To hone, refine and expand our craft. To challenge ourselves, gathering experience and expertise every step of the way. To become more effective professional educators, entertainers and marketers.

We build partnerships with our clients, gauging our own success by measuring theirs. We work well because we believe in our clients and we believe in what we do, from top to bottom.
We believe Einstein was right when he said, “If you can’t explain it simply, you don’t understand it well enough.” We believe that, as tempting as it is to jump right in on a new project, the more initial research we do at the outset, the more care we will take in getting it right the first time, the better we will understand what the situation requires, and the more on-point and insightful our efforts will ultimately be.

We believe that our goals of true value-added commentary, arresting and impactful image creation, and precisely targeted social media campaigns depend on preparation as much as talent. We believe that in order to create engaging content, we must first truly engage with the material ourselves in a way that motivates us.

Target Audience

Our clients are well-educated professionals in management positions, aware of the world’s shift to online life but somewhat behind in exploiting that shift. They may be aware of Facebook, Twitter, Instagram and LinkedIn, but they are most likely not experts in how to use those platforms to their best advantage.

They will need help in determining a strategy to build their brand for public consumption in the digital age. They are familiar with the widely-used terms in the marketing industry, but may not know the specifics of how to use visuals, tone, style and social media platforms in combination to tailor a powerful and distinctive company identity that potential customers can readily identify and relate to.

Our clients grew up in a world dominated by TV and print, and were busy building their business careers while society changed around them. They have only partially adapted to a world that has changed just a bit faster than they were ready for, and are now out of step with online culture and advanced digital marketing.

They are good at what they do, but that fact alone no longer guarantees engagement with their desired audience. Their websites are rather dated and new content is scarce. They are far from #1 on Google searches within their industry. Their social media platforms are halfhearted affairs, receiving little interaction from the wider community when posts are eventually made.

Our clients know their industry inside and out, but most people (including many in their own field) aren’t aware of their expertise. They have tried their hand at digital marketing in the past – either on their own, or with outside help that turned out to be underqualified – and received little return on their investment.

They are open to the idea of trying again, but their instincts tell them to be cautious. They want to dip their toes in the water first, before they dive in. They want to see plenty of numbers, statistics, and measurable benefits before they invest a lot of money in the digital world again. They see digital marketing as a concrete cost that brings abstract benefits, and only the evidence of experience is likely to change their feelings on the matter.

In more personal terms, work takes up an enormous share of their lives, but with the remainder they like to follow current events around the world and enjoy the latest movies, books, TV shows and music that other people are talking about. They’re fairly good at keeping up with the topics that people talk about at dinner parties, whether these include the issues of the day or the latest big movie.

They may spend more time on business than anything else, but their careers have not killed their curiosity for good stories or their appreciation of novelty and substance. If given the choice, they would rather read articles that are informative but also entertaining and relevant to the outside world, as opposed to specialist literature that delivers similar information in a more technical way. Many articles and authors compete for their attention, and our clients are drawn to the ones that use down-to-earth language and aren’t afraid to be a bit lighthearted in the delivery of their message.

Lexicon Target Audiences & Personas

In an earlier chapter, we outlined our services and the kinds of firms which are our most obvious clients. In this section, we’ll consider the types of individuals within those companies that we’re trying to attract with our own thought leadership content.

Knowing our own target audience allows us to create content designed to appeal to these Thailand-based professionals. We then use this content to capture their attention and bring these potential customers to our website, where we tell the Lexicon story and build positive associations with our brand.

In general terms, our content should always be designed to position ourselves as accessible experts in branding, writing, visual design and social media. Offering free insights into these fields allows us to provide samples of our expertise to potential customers, with the ultimate aim of selling them our services.

Dusit Thani Bangkok closed in 2019 and relocated many of its hotel staff to Baan Dusit Thani. This new location presented an opportunity for the brand to tell its story for a new generation. Lexicon created this video to help tell that story.