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NEW BUSINESSES

New Businesses

Lexicon works with new businesses to develop branding, websites, marketing strategy and brand storytelling.

Lexicon is the ideal partner for new businesses which have no in-house marketing or creative departments. Our technology solutions, content writing, graphic design, video production, social media marketing, branding and translation are all accomplished under one roof, and with a single contact point.

WORK SAMPLES

CASE STUDY

Connexus

Challenge

Connexus were looking for ways to connect better with their audience online while displaying their expertise and connectivity. The result is Value Chain News. Each month, Asia Pacific director James sits down with a fellow industry leader to discuss events happening in the sector. All production is done at Lexicon studios.

Result

Each episode is broken into bite sized segments to be used on social media. The show has been praised for its style and substance and has proven successful in positioning the firm as the industry leader of the value chain.

Wine Swot

Challenge

Wine Swot is a brand dedicated to wine excellence. As a newly launched brand, no graphic style existed. Therefore, we conducted research and created mood boards to capture the essence of the brand. Then, we developed a Dionysus-inspired as a cornerstone, before building core graphic elements, such as social media templates, powerpoint template, brand accessories, business cards, etc.

Result

Wine Swot utilized this new design direction in the development of their website, as well as in their online and offline materials.

La Passion

Challenge

This boutique hotel had a logo but no brand identity. Lexicon was engaged to develop a comprehensive corporate identity to cover every element, including graphic elements, typography, uniform, and signage. The inspiration behind the design direction combined nature and local culture, resulting in a graphic style that is easy on the eye, minimalist, and ambient.

Result

La passion successfully launched their new brand identity and integrated it across the resort, online and in print materials.

BKK Edition Social Media

Challenge

We managed the launch of BKK Edition. An online magazine catering to middle class Bangkokians. As well as developing the marketing strategy, we crafted the content plan, visual style and tone of voice. During the launch, we managed targeted advertising, page moderation and caption writing, while acting as executive producers on all content.

Result

The page grew to 30,000 followers within its first 6 months. Each video produced by the page is reaching an average of 25,000 people with 100s of likes and dozens of comments on each post. In addition, the page quickly generated ROI through corporate partnerships.

CQ Leadership Consulting

Challenge

This consulting firm was looking to enter the B2B online marketing space but wasn’t sure where to start. Lexicon conducted competitor and audience research; then, created a new persona for the brand as well as centralizing focus around a Big Idea, new content pillars and a social media calendar. In addition, a new visual style was developed, outreach opportunities were identified and target audience and KPI metrics were established.

Result

The company has seen an enormous increase in online engagement and is now speaking to the right audience with the right messaging on a consistent basis.

BKK EDITION

Challenge

This new online magazine needed a business plan. Lexicon conducted competitor and audience research, before developing the magazine’s vision, missions and values statements. In addition, Lexicon built the company’s website and developed its visual brand identity, as well as suggesting online video content as the cornerstone of its growth strategy.

Result

The page grew to 30,000 followers within its first 6 months. Each video produced by the page is reaching an average of 25,000 people with 100s of likes and dozens of comments on each post. In addition, the page quickly generated ROI through corporate partnerships.
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WEB DESIGN
Graphic Design

TESTIMONIALS

LOVE FROM OUR CLIENTS

The Lexicon design team is highly creative and helps to encapsulate our brand in its modern incarnation.

Greg Watkins
Executive Director | British Chamber of Commerce

Lexicon’s creative video team helps ensure the BCCT story reaches its intended audience online.

Greg Watkins
Executive Director | British Chamber of Commerce

It’s a pleasure to work with the Lexicon website team.

Vincent Aloysius
CEO | INSEE Ecocyle

Lexicon has helped me to connect better with my target audience on LinkedIn.

James Egremont
| Connexus

If you want to build your brand you must tell your story, and to tell your story, look no farther than David Norcross and his incredibly gifted storytellers at Lexicon. Their professional advice and support are helping me reach the audience I’ve been looking for.

Larry S. Persons, PhD
Founder and CEO | CQ Leadership Consulting, LLC

Lexicon helped us to update our digital marketing strategy and the results have been impressive.

Greg Watkins
Executive Director | British Chamber of Commerce Thailand

David Norcross and his team at Lexicon got it right away – our vision for the re-design of our quarterly, trade magazine “Voyageur”. It now has a clean, sleek look which makes readers want to pick up the magazine and delve in. Besides their wonderful creativity, the team is an absolute delight to work with. I cannot do anything but highly recommend them.

Rose Swagemakers
Executive Director | Thai-Canadian Chamber of Commerce

Lexicon always produces exceptional storytelling content for us. We have worked with them on web design, content writing, design and animation projects and are delighted with the results.

James Egremont
Director - Asia Pacific | Connexus Global

No edits required, very good write up.

Linda Ansvananda
Director of Public Relations | Siam Kempinski Hotel Bangkok

Lexicon is an agency specialized in  online and digital marketing. This company is suitable for our needs, besides, they can provide social media consulting services in order to make our brand more effective.

Panya Prakobkit
Senior Operation Manager | SATO AUTO-ID (THAILAND) CO., LTD.
We are always looking for talented storytellers
band interns to join our family.