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PROFESSIONAL SERVICES

Professional Services

Lexicon is the only digital marketing agency in Bangkok with dedicated B2B expertise. Our founder David Norcross worked for accounting firms KPMG Thailand and PKF International, giving Lexicon a unique understanding of the marketing needs of the professional services sector.

B2B marketing is most effective when it uses thought leadership as a foundation to build credibility with potential clients. Lexicon’s dedicated Professional Services Department manages personal branding on LinkedIn for leading executives, as well as always-on social media marketing and multimedia design campaigns.

WORK SAMPLES

CASE STUDY

British Chamber of Commerce Thailand (Social Media)

Challenge

First we developed a strategy focused on building community with existing members and inviting in new members. Then, we executed a new tone of voice, visual style and led a member-focus calendar focusing on telling the story of the BCCT.

Result

In the first six months, the BCCT business page grew organically by 60% with massive increases in all engagement and reach metrics. In ROI terms, many new members were acquired directly from social media and average event attendances increased.

Austcham Event & Studio

Challenge

With COVID-19 limited the amount of physical events that could be hosted, and Zoom fatigue a real issue, Austcham were looking for ways to build better connections with their audience. The result was Austcham TV, which is produced on a monthly basis at Lexicon studios and promoted through the chamber’s online channels.

Result

The show has been universally well received and has allowed for a diversity of members to get involved and to reach fellow members during a period of lockdown and isolation caused by the pandemic.

BCCT

Challenge

The BCCT did not have a fixed online brand identity, which was leading to inconsistent visual output. Lexicon created a sophisticated and minimalistic online brand identity to reflect the chamber’s updated, modern focus as it enters its 75th year.

Result

This new design style has been launched through social media and as the visual style used for the promotion of all on- and offline events.

LawtonAsia

Challenge

We recreated LawtonAsia’s image into a new look that has a clear personality and easier to communicate with their target audiences. Initially, LawtonAsia only had a logo. We designed graphic elements, suitable typography. We then gather those elements and create brand key-visual, stationary and accessories; such as an umbrella, cap, uniform, and a tote bag that is used within the organization.

Result

LawtonAsia branding image became more friendly and easily accessible to the target audience.

Grant Thornton Thailand

Challenge

First we developed a LinkedIn-focused strategy focused on identifying and connecting with the target audience, as well as brand persona plus competitor and audience insights. Then, we executed the strategy through creative video production, design and content writing.

Result

The number of LInkedIn page followers increased by 500% while the total reach of many organic campaigns has reached over 100,000 B2B professionals.

AustCham

Challenge

The client was looking for a new website to fix issues with loading speed, while modernizing the site’s look and feel. In addition, it was necessary to sync with an existing booking engine as well as integrating a new payment gateway to allow payment inside Thailand. In addition, it was requested that the new website should be easy to edit for Austcham staff once live.

Result

The site was successfully launched and has improved booking speed by 300%. In addition, the new payment gateway, integrated thought leadership platform and new UX/UI has made the overall user experience better.
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Video Production
Social Media
Management
Personal Branding
Graphic Design
Content Writing
Graphic Design
Content Writing

TESTIMONIALS

LOVE FROM OUR CLIENTS

The Lexicon design team is highly creative and helps to encapsulate our brand in its modern incarnation.

Greg Watkins
Executive Director | British Chamber of Commerce

Lexicon’s creative video team helps ensure the BCCT story reaches its intended audience online.

Greg Watkins
Executive Director | British Chamber of Commerce

It’s a pleasure to work with the Lexicon website team.

Vincent Aloysius
CEO | INSEE Ecocyle

Lexicon has helped me to connect better with my target audience on LinkedIn.

James Egremont
| Connexus

If you want to build your brand you must tell your story, and to tell your story, look no farther than David Norcross and his incredibly gifted storytellers at Lexicon. Their professional advice and support are helping me reach the audience I’ve been looking for.

Larry S. Persons, PhD
Founder and CEO | CQ Leadership Consulting, LLC

Lexicon helped us to update our digital marketing strategy and the results have been impressive.

Greg Watkins
Executive Director | British Chamber of Commerce Thailand

David Norcross and his team at Lexicon got it right away – our vision for the re-design of our quarterly, trade magazine “Voyageur”. It now has a clean, sleek look which makes readers want to pick up the magazine and delve in. Besides their wonderful creativity, the team is an absolute delight to work with. I cannot do anything but highly recommend them.

Rose Swagemakers
Executive Director | Thai-Canadian Chamber of Commerce

Lexicon always produces exceptional storytelling content for us. We have worked with them on web design, content writing, design and animation projects and are delighted with the results.

James Egremont
Director - Asia Pacific | Connexus Global

No edits required, very good write up.

Linda Ansvananda
Director of Public Relations | Siam Kempinski Hotel Bangkok

Lexicon is an agency specialized in  online and digital marketing. This company is suitable for our needs, besides, they can provide social media consulting services in order to make our brand more effective.

Panya Prakobkit
Senior Operation Manager | SATO AUTO-ID (THAILAND) CO., LTD.
We are always looking for talented storytellers
band interns to join our family.