Digital Marketing Agency in Bangkok, Thailand

MEET YOUR

New Digital marketing team

Looking for a digital marketing agency in Bangkok, Thailand? Choose Lexicon if you are looking for strategy-led solutions designed to position you as an industry leader, by consistently engaging your audience through your brand story.

Every digital marketing strategy developed by Lexicon is 100% unique and created by Lexicon’s dedicated Strategy and Ideation department.

Once the strategy is ready, you can execute in-house or outsource to Lexicon. All creative, strategic and production work will be performed by one single team, letting Lexicon become your comprehensive digital marketing agency in Bangkok.

Play Video

We start by working with you to clarify your brand personality (voice, visuals, services), then conduct audience and competitor research to position you as the ideal guide in the eyes of your target audience.

With a solid sense of your market positioning and segmentation, we look ahead to develop your Big Idea, messaging, content pillars, social media strategy, outreach opportunities, target advertising insights, and suggested KPIs for online marketing.

You will work with a single account manager while on retainer with Lexicon; we use leading project management techniques and workflow software to ensure a clear brief and quality control at every step of the process.

explore our services

วางกลยุทธ์การตลาด Digital

Included:

Audience research
Development of Brand Persona
Development of Tone of voice
Development of online media templates
Competitor research
Development of Messaging Big Idea
Development of Content Pillars
Social Media calendar
Annual content plan
Online Advertising plan
Identification of outreach partners
Development of KPIs

Executive Branding Strategy

Included:

Focus Group

Included:

CASE STUDY

CQ Leadership Consulting

Challenge

This consulting firm was looking to enter the B2B online marketing space but wasn’t sure where to start. Lexicon conducted competitor and audience research; then, created a new persona for the brand as well as centralizing focus around a Big Idea, new content pillars and a social media calendar. In addition, a new visual style was developed, outreach opportunities were identified and target audience and KPI metrics were established.

Result

The company has seen an enormous increase in online engagement and is now speaking to the right audience with the right messaging on a consistent basis.

BKK EDITION

Challenge

This new online magazine needed a business plan. Lexicon conducted competitor and audience research, before developing the magazine’s vision, missions and values statements. In addition, Lexicon built the company’s website and developed its visual brand identity, as well as suggesting online video content as the cornerstone of its growth strategy.

Result

The page grew to 30,000 followers within its first 6 months. Each video produced by the page is reaching an average of 25,000 people with 100s of likes and dozens of comments on each post. In addition, the page quickly generated ROI through corporate partnerships.

IFS Thailand

Challenge

IFS Thailand rebranded from ISS Thailand. As a result, a new brand story was required. Lexicon conducted audience and competition analysis, before developing messaging to tell the story of the new IFS through a content-focused social media marketing strategy.

Result

With a new logo, name brand persona and content plan, the brand has successfully relaunched and is executing a B2B social media plan which positions the firm as the industry leader in their sector.

Dusit Thani

Challenge

Dusit Thani International represents the central channel for all global Dusit Thani news. Without a clearly defined social media strategy, visual style or tone of voice, engaging with the target audience was a challenge. Lexicon curated all existing brand materials and conducted audience/competitor research, while developing an experientially-focused Big Idea, new content pillars, social media templates and identifying a new audience persona to be used for target advertising.

Result

The implementation of this new strategy saw immediate quantifiable results. The Facebook page surpassed 1 million followers, while the Instagram page quickly saw a sharp increase in engagement. With a consistent experiential-focused approach, Dusit Thani is properly able to differentiate around its core USPs.

British Chamber of Commerce Thailand

Challenge

We developed a strategy for British Chamber of Commerce Thailand to differentiate from its competitors. With new content pillars and a refreshed tone of voice and visual style, we created a LinkedIn-focused strategy focused on building community with existing members and inviting in new members.

Result

In the first six months, the BCCT business page grew organically by 60% with massive increases in all engagement and reach metrics. In ROI terms, many new members were acquired directly from social media and average event attendances increased.

TESTIMONIALS

LOVE FROM OUR CLIENTS

If you want to build your brand you must tell your story, and to tell your story, look no farther than David Norcross and his incredibly gifted storytellers at Lexicon. Their professional advice and support are helping me reach the audience I’ve been looking for.

Larry S. Persons, PhD

Founder and CEO | CQ Leadership Consulting, LLC

Lexicon helped us to update our digital marketing strategy and the results have been impressive.

Greg Watkins

Executive Director | British Chamber of Commerce Thailand

เล็กซิคอนรู้ว่าตัวเองกำลังทำอะไร และสามารถทำมันได้อย่างยอดเยียม คุณสามารถเชื่อใจและติดต่อกับพวกเขาได้ตลอดเวลา เล็กซิคอนยังคอยอัปเดตวิธีการใหม่ ๆ ในการทำสิ่งต่าง ๆ ซึ่งนั่นเป็นสิ่งที่จำเป็นมากในโลกที่มีการเปลี่ยนแปลงอย่างรวดเร็ว

Sherry Jan

Sales & Marketing Executive | Angsana Laguna Phuket

เล็กซิคอนได้พัฒนากลยุทธ์การสื่อสารสำหรับการเป็นผู้นำทางความคิดให้กับเรา ซึ่งจะช่วยให้สมาชิกในองค์กรของเราได้สื่อสารผ่าน Social media และเล็กซิคอนก็ยังมีบทบาทสำคัญในการจัดตั้งและอำนวยความสะดวกในการประชุมเชิงปฏิบัติการดิจิทัลของเราอีกด้วย

Brendan Cunningham

Executive Director | Australian-Thai Chamber of Commerce

ทีมงานที่มีประสบการณ์ของเล็กซิคอนช่วยให้เราเข้าใจวิธีการใช้ประโยชน์จากช่องทาง Digital Marketing เพื่อสร้างการมีส่วนร่วมระหว่างเรากับลูกค้า เรียกได้ว่าองค์ความรู้ในการเข้าถึงกลุ่มเป้าหมายผ่านสื่อออนไลน์ของเล็กซิคอนมีประโยชน์กับเราอย่างมาก

Susan Kahwati

Senior Trade Commissioner & Minister-Counsellor (Commercial) | Australian Trade and Investment Commission (Austrade)

The Lexicon design team is highly creative and helps to encapsulate our brand in its modern incarnation.

Greg Watkins

Executive Director | British Chamber of Commerce

เรียนรู้เพิ่มเติมว่าเล็กซิคอนจะช่วยเล่าเรื่องราวของแบรนด์คุณให้มีประสิทธิภาพได้อย่างไร
tell its story more effectively

Digital Marketing Agency in Bangkok, Thailand

MEET YOUR

New Digital marketing team

explore our services

วางกลยุทธ์การตลาด Digital

Included:

Executive Branding Strategy

Included:

Focus Group

Included:

CASE STUDY

CQ Leadership Consulting

Challenge

Result

BKK EDITION

Challenge

Result

IFS Thailand

Challenge

Result

Dusit Thani

Challenge

Result

British Chamber of Commerce Thailand

Challenge

Result

LOVE FROM OUR CLIENTS

บทความล่าสุด

How to Make Compelling Videos for LinkedIn

Digitalizing Ethnography: How Storytelling from the Humanities and Social Sciences can Shape a Digital World

5 Lessons from 5 Websites in 5 Years