The pandemic has kept many people home and relatively isolated since early 2020, leading to an increase in anxiety as well as a significant disconnect within and between communities. Brands and businesses can rise to the occasion by placing empathy at the core of their marketing strategy. If carried out with skill, this approach can help close the social gap, while helping people genuinely connect with the brands and values they support.

As the leading digital marketing agency in Thailand, Lexicon makes empathy an integral part of our brand storytelling service. Here are three ways to foster digital empathy within your content as well as your social marketing strategy.

1. Build helpful and practical tools 

Creating helpful resources is a way of connecting with current and potential customers, genuinely helping them out during these difficult times. By giving something without the expectation of getting something in return, brands can generate vast amounts of good will.

According to a report by Edelman, over 80% of consumers want businesses to include educational content on their public-facing platforms. How can people live better lives during and after the pandemic? What are some positive personal habits to encourage among your followers? With people across society spending more time online than ever, now is the best time to create something truly helpful and practical.

Creating a genuinely helpful resource requires skill and expertise, as well as a delicately honed tone of voice. As a leading creative design and website design agency in Bangkok, Thailand, Lexicon can build online resources that keep audiences engaged and hungry for more.

2. Stay aware 

Businesses must always understand when, where, why, and how their product fits in present-day society. However, changes caused by the pandemic have left some businesses struggling to adapt. Here are some important questions to ask yourself when planning your content strategy: 

• Is this content going to be genuinely helpful and useful?
• Do I have real expertise on this topic?
• Is the tone going to be positive and respectful?
• Are our claims scientifically supported?

As a leading digital marketing agency in Bangkok, Thailand, Lexicon’s team of experienced brand strategists can make sure your content remains accurate, useful, and easy to understand. 

3. Listen carefully before you respond

Social media can sometimes feel like the Wild West: Anything can happen, and the norms of polite society aren’t always respected. Brands should therefore pay close attention to every word and image they publish, to ensure that it won’t be misinterpreted by the public.

It is also important to listen carefully when others are addressing your brand on social media. Sometimes public criticism reflects an underlying frustration that should be delicately addressed. By taking the time to understand your audience, you can respond to them better – and design new content that accurately reflects their thoughts and interests.

Our leading digital marketing agency in Bangkok, Thailand can help your brand design valuable content, and get its message across effectively. Contact us today, and let our experienced team of brand strategists show you the way.