Document

The first step of Gary Vee’s content pyramid strategy is about making one major piece of content in the style you want. Design it in a way that offers your audience the most value possible – whether it’s an in-depth video presentation, or an audio podcast giving the most insightful information about your topics related to your industry. This material should serve as an incredibly thorough pillar, proactively addressing most queries your audience may have on that specific subject.

Create

Divide your pillar content into bite-sized pieces, such as social media memes, blogs, and stories. By slicing the entire piece into as many different content types as you can, you’ll create an almost bottomless content bank. Use this smaller material as a starting point for creating videos, still photos, carousels, text content (blogs and guest posts), voiceover audio clips, and other types of content. The creation of these micro-content moments must have a real, audience-centered purpose – and not merely published as a way of boosting your content volume.

Distribute

As you generate this microcontent, schedule it according to which parts belong on each social media platform. For instance, the short, descriptive videos could appear on YouTube, LinkedIn, and/or Instagram Reels, while the infographics can be posted on Facebook, and the rhetorical questions or quotations will probably be best suited to LinkedIn. If prepared skillfully, these little bits of content will help people remember the original long-form pillar content.

Bear in mind that the GaryVee content strategy recommends narrowing down your communication channels before beginning content distribution. Experimentation is also important, both in terms of your material and the platforms you use. Keep experimenting with various channels, formats, and more, no matter where you are in your content marketing journey. The more approaches you try, the more likely you are to find a strategy that works the way you want it to.

Even though you don’t have to be present on every platform for your content to be successful, you do need to be familiar with each one’s ins and outs in order to accurately assess its potential for your company. Moreover, new platforms and channels for communication continue to emerge. Sign up for the newest platforms as soon as possible, and make it a point to remain up to date with market trends.

Good content marketing requires familiarity with your industry, your social media platforms, and your audience. If you’re not sure where to begin, you can start by contacting our social media marketing agency in Bangkok and our video production agency in Bangkok and we’ll help you develop consistently high quality content that suits your company’s voice.