A good website has obvious benefits for business, among which are high search engine rankings and good first impressions. However, actually building such a website can be difficult, as there are so many factors and design directions to consider.
Fortunately, our professional website design agency in Bangkok, Thailand has years of site-building experience. We’ve therefore compiled some of the most important factors for building a successful website, and generalized them to create widely applicable lessons that can help any business find the right path forward.
So without further ado, here are our 3 essential tips for building a good website:
- Make site speed a priority
Filling your website with vibrant videos and images is great – but beware the slow loading speeds that often follow. Users want their digital experiences to be fast and smooth, and long wait times can leave a decidedly sour first impression. In fact, nearly half of internet users expect a web page to load in 2 seconds or less, and many will click away if their loading time takes much more than that.
Prioritizing site speed is therefore key. If you have a cluster of large items that require longer loading times – such as high-resolution videos and images – you should consider optimizing them, removing them, using a website builder that optimizes load speed, or opting for a more minimalistic website design to improve speed.
Caching – or the process of improving site speed when accessed by multiple users – is also an important mechanism that you should be leveraging. By caching, the website will be configured, allowing images and other static assets to be kept in the cache of the browser for a long period of time without being downloaded each time.
This leads to another crucial mechanism called server page caching. This accelerates the access to information that is previously stored. Without this, your CMS (Content Management System) would be rendering the pages every time someone visits them, which can take a whole second in some cases. By having your server keep a snapshot of each page, they can be sent instantaneously, resulting in a much faster loading time.
Using these and other technical methods, expert web designers can reduce loading times while maintaining visual appeal. If your brand could benefit from an aesthetically pleasing website with a fast loading speed, consider reaching out to our website design agency in Bangkok, Thailand for assistance.
- Design for easy navigation
If site speed is what will reel in visitors, easy website navigation is what will retain them.
Creating an exciting website doesn’t mean you should neglect navigation design. Poor navigation will confuse visitors, making it difficult for them to get to where they want. Oftentimes, this leads to a frustrating experience for visitors, leading them to exit and perhaps never return – no matter how creative your website may otherwise be.
The role of navigation design should guide visitors to the information they are looking for, without users needing to expend any extra effort. By making navigation consistent throughout the website, providing clear menu tabs such as “About Us” and “Contact Us”, and inserting a search tab, your visitors are more likely to have a satisfying digital experience, and ultimately stay on your site longer.
- Ensure for a responsive design
Your website should automatically scale to other devices such as mobile phones and tablets.
As of 2021, there are a staggering 6.4 billion smartphone users worldwide. Most of them navigate the web from these pocket-sized devices. If your website design is not responsive to the mobile format, particularly in terms of text size and image placement, the user experience will suffer, prompting many to go elsewhere.
To implement a responsive design, consider adopting a fluid grid. This approach allows you to size your site proportionately, make it compatible with touchscreens, and settle on a layout that works well with different screen types.
Building this design flexibility can be a delicate and highly technical process. Therefore, it may be worth outsourcing this task to experts in the field, such as our website design agency in Bangkok, Thailand.
Every element of your website reflects on your brand
The quality of your website can make or break your business. As it represents the digital face of your brand, this crucial investment should be a top priority for every organization.
Understanding the tips outlined above is an excellent start – but actually diving deep into the construction and coding process requires real technical and aesthetic proficiency.
If you are looking to create a professional, creative, and user-friendly website, reach out to the Tech Lab team at our website design agency in Bangkok, Thailand today.