In the fasting-moving world of marketing, some principles remain timeless. Claude Hopkins, a pioneer in the field, revolutionized marketing with his strategic approach and data-driven

Storytelling emerged as a fundamental human trait in every corner of the world, across all cultures and civilizations,  From ancient epics to modern cinemas, stories

Have you ever found yourself unboxing an online purchase and wondering why you bought it? You’re not alone. Approximately 84% of shoppers have made impulse

https://www.youtube.com/watch?v=o3cVtfmfuT8   In this video, Lexicon CEO David Norcross explores the question of which types of account perform best on LinkedIn. Personal branding on LinkedIn

Businesses are expected to spend around 20% of their marketing budgets on social media in 2024. However, according to a recent article by Forbes, corporate

Video production has come a long way since the Lumière brothers presented the very first motion picture in Paris in March 1895. These days, we

https://www.youtube.com/watch?v=E2zqcie3Daw&t=4s Justin: Hello everyone! I am here with Lexicon CEO and Founder David Norcross to discuss a fascinating new article he’s written about how the

Introduction As we enter 2024, the marketing landscape is in an evolutionary epoch, driven by technological advancements and changing consumer behaviors. This evolution provides for

Understanding the LinkedIn algorithm is essential in the digital networking era, particularly for professionals and businesses in dynamic markets like Thailand. LinkedIn’s vast network of

https://youtu.be/J9dNhwfnMRE David: Hello. Welcome to another episode of Lexicon Late Night. I’m here, as always, with my esteemed colleague Justin. Justin: Hey hey, David. Esteemed,

In a world where artificial intelligence (AI) is increasingly replacing many job functions, the role of the Chief Marketing Officer (CMO) has taken on an

In the fast-paced world of B2B marketing, staying ahead of emerging trends and platforms is pivotal to maintaining a competitive edge. Lexicon recently published a