https://www.youtube.com/watch?v=wufMNIVSdIg David: Hello. Welcome to another episode of Lexicon Late Night. I’m your host, David Norcross, here with my co-host Justin St-Denis. Today, we’re going

Social media in 2024 has become flooded with AI-generated content. While this trend amplifies more voices, it also amplifies noise; the ease of producing and

https://youtu.be/tDtX8fUIH-8?si=yoGfog3Qmp2efCnA David: All right. Hello, everybody back here again with Lexicon CEO and Founder David Norcross. Hello. For yet another conversation about generative AI. We’ve

Technological advancements have always been disruptive, marking clear divisions between eras. From the wheel to the printing press, each innovation signifies the start of a

In the ever-evolving landscape of B2B marketing, there has never been a better time to leverage digital channels to build effective lead generation pipelines.  This

In my last article, I discussed how SearchGPT is poised to kill Google Ads and the whole SEO industry by transforming how consumers interact with

I started my digital marketing career as an SEO copywriter in the mid 2000s. Back then you could write ‘digital agency in Bangkok’ 100 times

In the fasting-moving world of marketing, some principles remain timeless. Claude Hopkins, a pioneer in the field, revolutionized marketing with his strategic approach and data-driven

Storytelling emerged as a fundamental human trait in every corner of the world, across all cultures and civilizations,  From ancient epics to modern cinemas, stories

Have you ever found yourself unboxing an online purchase and wondering why you bought it? You’re not alone. Approximately 84% of shoppers have made impulse

https://www.youtube.com/watch?v=o3cVtfmfuT8   In this video, Lexicon CEO David Norcross explores the question of which types of account perform best on LinkedIn. Personal branding on LinkedIn

Businesses are expected to spend around 20% of their marketing budgets on social media in 2024. However, according to a recent article by Forbes, corporate