Personal Branding: What is It and Why is It Essential?
At Lexicon, Executive branding (or personal branding) is a key service that we provide to busy CEOs and executives at major companies in Thailand. In
At Lexicon, Executive branding (or personal branding) is a key service that we provide to busy CEOs and executives at major companies in Thailand. In
B2B is the greatest B2B marketing platform to have ever existed. Yet, with a seemingly endless plethora of marketing options where to begin? Since time
For decades, marketers have been taught the old saying: “Facts tell, stories sell.” Indeed, brand stories need more than just pure facts to stand out.
In marketing, storytelling represents a unique opportunity to engage with customers. Brands can use it to express their values and identities in a way that
These days, branding goes far beyond the logo emblazoned on a bottle of energy drink or the slogan printed on a giant billboard. The way
Sustainability isn’t just about the environment. Most people immediately think of climate change and the environment when we talk about sustainability. But, as our social
https://www.youtube.com/watch?v=D_XgMRV5OJg David: Hello. Welcome to episode four of Lexicon Late Night. As always, I’m your host, David Norcross, here with my co-host, Justin St-Denis. Justin:
I have over 20,000 connections on LinkedIn – mostly from Thailand. As a result, often when I go to events I meet people who know
The team at our social media agency in Bangkok challenged me to give you 3 essentials of Sustainability Marketing in exactly 300 words, so here
Hi, I’m Maxime, CTO at Lexicon. My Lexicon Tech Lab does website development and web app development in Bangkok, Thailand for companies of all sizes
Hey, what’s going there? I’m Justin, captain of the Siam Hockey League’s Lexicon Lumberjacks. The Lumberjacks have been crushing it so far this season. 4
As attention spans shrink, the need for engaging content is stronger than ever. Moreover, social media users have made it abundantly clear that they prefer
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